=?utf-8?Q?February=20B2B=20Toolkit?=

From
Ashley Mirone <amirone@thekey.com>
To
<RegionalDirectors@TheKey.com>
Date
Mon, 24 Feb 2025 13
Folder
INBOX
This is a multi-part message in MIME format --_----------=_MCPart_1234864265 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** February Toolkit ------------------------------------------------------------ National Senior Independence Month: Home Safety and Fall Risk Key Marketing Dates * National Senior Independence Month * National Cancer Prevention Month * Feb 4 - World Cancer Day * Feb 14 - Valentines Day * Feb 16 - Natl Caregiver Day ** Speakers Bureau: Steps to Safety Presentation ------------------------------------------------------------ In an effort to promote National Senior Independance Month=2C we've added a new Speakers Bureau to= pic that helps our senior stay safe and avoid falls in their homes=2C wher= ever they call home! Steps to Safety: Fall Prevention and Home Evaluation for Seniors Description: This presentation covers key aspects of fall prevention for s= eniors=2C including statistics on falls=2C and a guided evaluation of pote= ntial hazards within the home. Special considerations for the psychologica= l impact of the fear of falling. Practical=2C low- to no-cost safety solut= ions will be explored=2C concluding with actionable next steps to enhance= home safety. This deck is appropriate for professionals=2C residents/clients=2C and fam= ilies. Note: there are highlighted areas at the top of the speakers notes= for the few professional facing slides. You can choose to take those out= if you do not have any professionals in the audience. We hope you utilize this topic within your referral partners and your loca= l community! Linked Resources Presentation Deck Here (https://docs.google.com/presentation/d/1vaB1qdfB33= gOHl4CZ6_qvYt_TVHDXdiDkLrjroSfa0s/edit?usp=3Dsharing) Speakers Bureau Playbook (https://homecareassistance.us1.list-manage.com/t= rack/click?u=3Df1efdeb0dd25f1b019be7a0a6&id=3Dffd6b05595&e=3Dae9076778e) Strategy for the Month 1. Personalize the Speakers Bureau Promotional Flyer found on the Brand Ce= nter under Downloads > Promotional Flyers > Cart > Checkout ($0.00 total).= After you fully checkout you'll receive a high-resolution version of the= flyer in your Gmail Inbox within ~15mins. Print in-office or locally. 2. Promote the Steps to Safety Presentation to your top accounts: 1. Q1 SAP Accounts 2. GCM Practices 3. SLC Staff 4. ALZ Associations 5. Placement Agencies 6. and more! 3. Post our curated social media content promoting this offering. See your= Sales Social Calendar (https://docs.google.com/spreadsheets/d/15uDCaj7CIs= yuvIMSqb_Ic9sFMV4VA7lqDgGFRajL0Ug/edit?usp=3Dsharing) on days 2/11 and 2/2= 7. Team Goal: Every Home Care Liaison and Account Manager will pitch/promote the Steps t= o Safety to 5+ accounts and schedule a facilitation of the deck at 1+ acco= unt by EOM February. Salesforce Activity Documentation Using the "Tied to Sales Initiative" dropdown on Events=2C each team membe= r should complete the following by EOM February: * Complete 5+

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