--0000000000001ee883061e157b02 Content-Type: multipart/alternative; boundary="0000000000001ee881061e157b00" --0000000000001ee881061e157b00 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable ---------- Forwarded message --------- From: Kelley Richard Date: Wed, May 1, 2024 at 3:42=E2=80=AFPM Subject: Fwd: GCM overview for rebrand To: Cheryl Cartwright What timing! I had to put this email together for corporate and I think it will be very helpful for you too! Thanks for the call today. I am really looking forward to working with you. Kelley ---------- Forwarded message --------- From: Kelley Richard Date: Wed, May 1, 2024 at 3:40=E2=80=AFPM Subject: GCM overview for rebrand To: Megan Heinen , Phil Chanda = , Ray Smale , Audra Williams , Chad Everitt , Nina Kani , Steve Koyanagi , David Wilson Hello - Thanks for the rebrand call yesterday. As we discussed, here is a GCM service line overview to assist the team with our rebrand campaign. Professional organization for Care Managers - This organization was formed in the 1980s and rebranded from National Association for Professional Geriatric Care Managers (try saying that fast) to Aging Life Care Association about 10 years ago. Like ALCA, I think we should transition away from the term "geriatric" but this term is still widely used and GCM does seem to roll off the tongue. *Current CM Locations under TheKey: * Eldercare Specialists (merged Eldercare Services ) - Corde Madera, CA Aging Advisors - Portland, OR Elder Advisory Group - Houston, TX Stowell Care Management - Milwaukee, WI AZA Care Management - Boston, MA Alighieri Care Management - New York, NY Geriatric Care Consultants - Larchmont, NY MyCareManager - Naples, FL Advocare Care Management - Delray Beach, FL *What is a care manager?* - A senior expert and professional problem solver for older adults and/or individuals with disabilities. - A trusted ally who provides guidance, reassurance, and practical assistance to navigate the complexities of a healthcare crisis or the normal challenges related to aging. - A degreed and credentialed professional with a background in social work, nursing, psychology, gerontology or other related fields. *CM Services: * - Comprehensive assessments and care plans - Healthcare service coordination - Advocacy for rights and preferences - Medication management - Crisis Intervention - Life Care Planning - Link to services and resources - Financial management - Counseling services - *Peace of Mind Program - see attachment* *When to hire a professional care manager?* - Crisis - fall or accident - Hospital readmissions - Complex health care needs - Medication mismanagement - Family conflict/overwhelment - Limited local support or family members are out of town - Cognitive decline with noticeable confusion and disorientation - Behavioral and/or mental health challenges - Social isolation - Alternative living arrangement needed Please see attached *collateral *pieces and here is the GCM