--0000000000009699cd05f2f04f4f Content-Type: text/plain; charset="UTF-8" Hi Tim, I am reaching out on this issue after I approached Matt and after hearing Tad's remarks on the importance of a website. As we all know, the website is critical for marketing and referenced by most decision-makers. The Waterloo website content is out of date. homecareassistancewaterloo.ca The URL on HCA marketing materials *homecareassistance.com * is redirected to TheKey.com. I am very concerned that the cross-branding, is confusing and reflects poorly. I have been speaking about all the benefits of the change since I started 6 months ago. The delays are not promoting confidence or the right messaging to our top referrals. It is difficult to know what brand to use in day-to-day activities. For example, the updated presentation decks are TheKey, but we were directed to use HCA collateral. (Which redirects to The Key website.) All current marketing event invitations are TheKey branded. Email blasts to Salesforce contacts are also TheKey branded. With the unknown timeline for rebranding can I please request that we have a simplified and updated approach. For example, updating the HCA website content or if we are redirecting to the TheKey.com website then have basic TheKey collateral? Thank you in advance for considering this request. Beth -- Beth Sparrow Home Care Liaison / Business Development *Please note my email has changed:* beth.sparrow@TheKey.com (226) 771-9243 Direct (519) 954-2111 Office 24/7 coverage TheKey.com [image: TheKey] --0000000000009699cd05f2f04f4f Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, I am reaching out on this issue= after I approached Matt and after hearing Tad's remarks on the importa= nce of a website. As we all know, the website is c= ritical for marketing and referenced by most decision-makers. The Waterloo = website content is out of date.=C2=A0 homecareassistancewa= terloo.ca The URL on HCA marketing materials=C2=A0 homecareassistance.com is redirected to TheKey.= com. I am very concerned that the cross-branding, = is confusing and reflects poorly.=C2=A0 I have been speaking about all the = benefits of the change since I started 6 months ago. The=C2=A0delays are no= t promoting confidence=C2=A0or the right messaging to our top referrals. It is difficult to know what brand to use in day-to-= day activities. For example, the updated presentation decks are TheKey, but= we were directed to use HCA collateral. (Which redirects to The Key websit= e.) All current marketing event invitations are TheKey branded. Email blast= s to Salesforce contacts are also TheKey branded. = With the unknown timeline for rebranding can I please request that we have = a simplified and updated approach. For example, updating the HCA website co= ntent or if we are redirecting to the TheKey.com=C2=A0website then have bas= ic TheKey collateral?=C2=A0 Thank you in advance f= or considering this request. Beth -- Beth