--0000000000001feb9305b7010781 Content-Type: multipart/alternative; boundary="0000000000001feb9205b7010780" --0000000000001feb9205b7010780 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! Here are some great initiatives for your attention this week and through the holidays: *Elevating Professional Advisory Council Meetings in 2021. *Based on feedback from our company offices, we know that the PAC has been instrumental in generating new referral partnerships and strengthening partnerships with existing referral partners in 2020. We also know that it has led to client referrals, which is the ultimate goal and a strong focus in 2021. *Here is how we will be elevating the PAC in the new year:* - *PAC Topics/Facilitation Guides* will go out in the first Monday's toolkit of every month. - We will be branding this networking group up with a *snazzy new logo*...this will be shared on January 4th! We strongly encourage you to take advantage of these powerful resources and get your own Professional Advisory Council up and running! *Pamela Jett *was a hit as she delivered a webinar on "How to Stay Relentlessly Positive" earlier this month. Based on the comments taken from the enormous chat log, Pamela was successful and well received. For anyone who missed it, we got special permission to record and use the webinar for 90 days. The webinar has been uploaded here onto our YouTube channel and we will be sharing this on social media in January. *NEW *HCA Life Enrichment Guide! Back by popular demand, we have created a new Life Enrichment Guide that we encourage you to share far and wide. Our strategies are as follows: - *Senior Living Communities* - send this to Activities Directors and Executive Directors at SLCs. Ask for a meeting to walk them through the guide and showcase its value for their residents as well as use it as an opportunity to talk about BCM and CTM. Offer to do a virtual walk-through of the guide for their residents as a special event. - *SNFs* - send this to the Community Liaison or social worker/administrator designated to oversee activities at the SNF. Ask for a meeting to do a virtual walk-through of the guide for their patients. - *GCMs - *send this to your GCM partners. If we currently are providing 20+ hours of care to their clients, explain how our caregivers can use this with their clients to provide enrichment and stimulation. If this is a GCM you're looking to partner with, use this as an example of our elevated service offering and is the type of thing that sets us apart from other home care providers. - *Legal/financial *- send this to legal/financial professionals to share with their clients. Just like you do with a GCM, use this as an example of our elevated services offering and ways in which we enhance the lives of their clients. - *Local chapters of national organizations/professional groups - *send this to these groups/organizations and offer to host a "Lunch n' Learn" where you walk their members through