--_007_YQBPR0101MB6323E2455317BEA59360CBD6D76D9YQBPR0101MB6323_ Content-Type: multipart/alternative; boundary="_000_YQBPR0101MB6323E2455317BEA59360CBD6D76D9YQBPR0101MB6323_" --_000_YQBPR0101MB6323E2455317BEA59360CBD6D76D9YQBPR0101MB6323_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim, With the move to Google Analytics 4 (G4), I believe Winnipeg could see some= good value in measuring our engagement rate. This ties into our conversati= on yesterday about organic traffic being high, but leads being low. Here is some good information about the engagement rate. https://www.datadrivenu.com/google-analytics-4-engagement-rate/ We could setup some unique goals in G4 for Winnipeg (and Canada) to ensure = that certain thresholds are being met on site to give us a better understan= ding of what visitors are seeing. On top of this, a program like HotJar may come in quite helpful in seeing w= hat users are doing and why they're leaving. It's a screen recording softwa= re that again, may come in really handy for Winnipeg to get to the bottom o= f the performance. I've talked to Ash about setting up a custom segment in G4 pertaining to th= e lack of leads coming through organic (especially with the traffic we see)= . More to come on this. Thank you, John McColman In Front Marketing Results Driven Performance Marketing 403.861.9727 john@infrontmarketing.ca Suite 401 - 255 17 Ave SW, Calgary, AB [cid:image001.jpg@01D8B2E2.6EA1F350] [htt= ps://images2.imgbox.com/4f/28/0CulP3sT_o.png] [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] [cid:image004.png@01D8B2E2.6EA1F350] --_000_YQBPR0101MB6323E2455317BEA59360CBD6D76D9YQBPR0101MB6323_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Hi Tim, With the move to Google Analytics 4 (G4), I belie= ve Winnipeg could see some good value in measuring our engagement rate. Thi= s ties into our conversation yesterday about organic traffic being high, but leads being low. Here is some good information about the engagemen= t rate. <p class=3D"