--_000_YT4PR01MB9671E25D67FD1D1F9BBD7F88D7E09YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Tim, I=92ll have Ash take a deeper look but from a data standpoint, we are sendi= ng higher-quality leads (longer calls) and much more leads (form fills) tha= n before. A quick glance in CallRail, the date range is Nov 1 =96 Dec 14. All calls &= forms are from GOOGLE ADS only. Calgary HCA =96 Nov 1 =96 Dec 14: 34 Form fills (20 from ads) 66 Calls * 37 over 90 seconds * 31 over 120 seconds 13 of these calls were =93qualified=94 11 of these calls were =93not qualified=94 42 of the calls were not rated (no thumbs up or down) If you compare the previous period (Sept 15 =96 Oct 31): No Form Fills (not available) 77 Calls * 48 over 90 seconds * 38 over 120 seconds 10 Qualified 21 Not Qualified 46 no rating (no thumbs up or down) Winnipeg HCA =96 Nov 1 =96 Dec 14: 25 Form fills from ads 70 Calls * 39 over 90 seconds * 25 over 120 seconds 6 of these calls were =93qualified=94 13 of these calls were =93not qualified=94 51 of the calls were not rated (no thumbs up or down) If you compare the previous period (Sept 15 =96 Oct 31): 18 Form Fills from ads 107 Calls * 50 over 90 seconds * 41 over 120 seconds 1 Qualified 12 Not Qualified 94 no rating (no thumbs up or down) The data is showing that we=92re getting more form fills, more calls and mo= re qualified calls. This is based entirely in CallRail. We understand that = there was a drop in spend for Calgary, but we=92ve shown that it didn=92t a= ffect the calls and leads that came in. We=92ve since increased spending to= meet budgets. Furthermore, we=92ve consistently monitored all markets, which has included= copy change, optimizing keywords, adjusting budgets, lowering CPAs and the= only markets that we=92ve seen negative feedback from are Calgary & Winnip= eg. I understand that if we have a slow week, it may compound the thinking of = =93ads aren=92t working=94, but I assure you, from a data standpoint, we=92= re on better path than 30-60 days ago. Our numbers are showing this. We are= going to see a natural dip since the copy was overhauled and pushed into = =93learning=94 phase again. This should have only taken a few days, but it = could be why there was a slow down. Maybe we can have a conversation with Dennis and Chuck about what they=92re= seeing that we can=92t see. We love the feedback, it keeps us motivated to= consistently =93do better=94. I know that HCA is a priority for our team a= nd Ash has done a tremendous job improving the campaigns since we started. I have tasked Ash with pulling more insights to see if the competition has = changed during the date ranges above. This could shed light on what=92s hap= pening in the markets. I=92ll follow back up on findings. John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Timothy Thomas Date: Wednesday, December 14, 2022 at 9:59 AM To: Alexa Graziani , Dennis Fancy = ,