Facebook OLV Campaign Review

From
Mark Dickie <mark@20eight.ca>
To
Timothy Thomas <tt@homecareassistance.com>
Date
Wed, 2 Oct 2019 19:08:13 -0400
Folder
INBOX
--0000000000001996620593f58ccf Content-Type: multipart/alternative; boundary="00000000000019965f0593f58cce" --00000000000019965f0593f58cce Content-Type: text/plain; charset="UTF-8" Hi Timothy, Here is the summary report for your review. Let me know if when you'd like to discuss. I have both the Eng and FR campaigns on hold pending your review and "go ahead". [image: image.png] Note: - The reason for the 2 campaigns is I rebuilt the campaign due to an improper Naming, which I could not edit once published. - The results of A/B testing Look-A-Like Custom Audiences and Interests Audiences was almost a draw. Based on Audience Recall Lift I'd choose the LAL targeting going forward. Of course, for the French campaign we will test both audiences. Thank you, Mark 613.692.0345 | 20eight.ca | Mark@20eight.ca --00000000000019965f0593f58cce Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy, Here is the s= ummary report for your review. Let me know if when you&#39;d like to discus= s. I have both the Eng and FR campaigns on hold pending your review and &qu= ot;go ahead&quot;. Note:=C2=A0 The reason for the 2 campaigns is I rebuilt the campaign due to a= n improper Naming, which I could not edit once published. The resul= ts of A/B testing Look-A-Like Custom Audiences and Interests Audiences was = almost a draw. Based on Audience Recall Lift I&#39;d choose=C2=A0 the LA= L targeting going forward. Of course, for the French campaign we will test = both audiences. Thank you, Mark = <img src=3D"https://lh6.googleusercontent.com/y8Gl9wCG= CzD8zhUNguLMrVxHTnscfGT-b6s5tQxaJPmDcI2IVutxSS8I-RNqpEmur0l8ZVyoLkKMt0WUtHy= Qnx5wi7QwLH15u1geo-Ty4BNV7xszV2j4LSIs7AUuIDXGWauwLuSF" width=3D"152" height= =

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