--_009_YQBPR0101MB63231B6896872CB022C26246D78E9YQBPR0101MB6323_ Content-Type: multipart/alternative; boundary="_000_YQBPR0101MB63231B6896872CB022C26246D78E9YQBPR0101MB6323_" --_000_YQBPR0101MB63231B6896872CB022C26246D78E9YQBPR0101MB6323_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim, After discussing with Ash, we're making some recommendations on spending fo= r the Canadian markets. 1. Winnipeg should be adjusted to $3,000 CAD/month (down $3,000) 2. Toronto could take this whole budget, but I suggest a split. Toronto - $8000 Calgary - $6500 Vancouver - $6500 Winnipeg - $3000 The other option would be: Toronto - $8000 Calgary - $6000 Vancouver - $6000 Winnipeg - $4000 Please give me your thoughts and we will make adjustments on the first of A= ugust. Here are updates and changes we've seen as well since our last call. Toronto: With new changes in language (including a lot more headlines and descriptio= ns focusing on "private") we are seeing a more qualified leads through call= s and a noticeable increase in the number of form submissions. The calls th= at are within the length of 2 minutes to 3 minutes are the calls where the = caller is providing their name and contact info to be contacted later by a = care manager, so although looking at the length of those calls, they might = not look as good, they are actually good quality calls. About 80% of the ca= lls are fully qualified leads. Vancouver: We've made changes in the ad copy (including a lot more headlines and descr= iptions focusing on "private). The form leads are consistent as before. We= are noticing an increase in the call volume and the quality of leads. At = least 80% of the callers are looking for private home care, we still have a= few incoming calls where people are looking for RN services or some other = private assistance that is out of scope for the services that we provide. S= o about 60% of calls are fully qualified leads. We are adjusting more langu= age for further improvements. Winnipeg: For Winnipeg and Calgary, there had been some significant changes in terms = of the keywords which means our campaign ad been in the learning stage for = the past 5 days. Hence, a drop in the call volume, since 19th July, we are = seeing a lot of quality calls, all for private care. [cid:image001.png@01D89C4C.C02EF4E0] We are noticing some connection problems during the calls on 18th July. Man= y calls were being abandoned by the callers in the first few seconds while = interacting with the automated answering machine. [cid:image002.png@01D89C4C.C02EF4E0] As the campaign has just completed the learning stage, its too early to ant= icipate what if any changes are required for the next week. More to come on= this. Calgary: The Calgary campaigns had also been in the learning stage for the past 5day= s. A significant drop in the call volume, only one qualified call and one l= ead form in the last 5 days, along with a few abandoned calls. As this