--0000000000008c597305d4628fe0 Content-Type: text/plain; charset="UTF-8" Variables: 1.* Profitability from Google in 2021 - $907k (plus another $230k from our website which could potentially have been a result of them seeing our google ad). *Cost of paid search per month - $4500- 5000/month 2. External digital agency (SABA) handled our digital marketing up until Aug 16, 2021 after which point corporate marketing took over. 3. Paid search was paused on Oct 1, 2021. We put in a request to have it reactivated in December after we got zero leads from Google in November. Paid search was reactivated on Dec 10, 2021. Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Total Leads 37 34 30 37 28 30 57 46 51 25 12 20 Total Clients 15 12 15 14 11 13 20 14 12 6 7 7 Google leads 21 22 14 21 16 17 28 24 21 15 10 10 Google Clients 4 4 4 3 2 4 5 4 1 3 0 4 -- *Audra N. Williams BHA, LPN* *Director of Business Support*Home Care Assistance Direct: 425-757-7027 1025 108th Ave. NE Bellevue, WA 98004 homecareassistance.com --- Read Our Testimonials Join Our Newsletter We Are Hiring! *Champions of Aging Well*[image: image.png] --0000000000008c597305d4628fe0 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Variables= : 1. =C2=A0Profitability from Google in 2021 - $90= 7k (plus another $230k from our website which could potentially have been a= result of them seeing our google ad).=C2=A0 Cost of paid search per month - $4500- 5000= /month 2. External digital agency (S= ABA) handled our digital marketing up until Aug 16, 2021 after which point = corporate marketing took over. 3. Pa= id search was paused on Oct 1, 2021. We put in a request to have it reactiv= ated in December after we got zero leads from Google in November. Paid sear= ch was reactivated on Dec 10, 2021. =C2=A0 Jan Feb Mar Apr <td width=3D"87" styl= e=3D"font-family:Calibri,sans-s