--0000000000008e60ba060a36ff05 Content-Type: text/plain; charset="UTF-8" Hi Tim and Megan, For 2024, I want to have robust roadmaps built out for US and Canada that outlines to ongoing optimizations and tests we are running each quarter. For Canada, this is a little more complicated because we need to stay on track with the agencies as well. I've built out an example structure using the 3 primary ongoing optimizations for Q1 as an example: geography, keywords, creative Can you please take a look and let me know if this structure makes sense to you. I want to make it clear what parts of the process TheKey owns and what parts InFront owns and ultimately share this with them. I would also create a version for 20Eight Digital to share with Louis as well. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --0000000000008e60ba060a36ff05 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and Megan, For 2024, I want to h= ave robust roadmaps built out for US and Canada that outlines to ongoing op= timizations=C2=A0and tests we are running each quarter. For Canada, this is a little more complicated because we need to stay= on track with the agencies as well. I've buil= t out an example structure using= the 3 primary ongoing optimizations for Q1 as an example: geography, k= eywords, creative Can you please take a look and l= et me know if this structure makes sense to you. I want to make it clear wh= at parts of the process TheKey owns and what parts InFront owns and ultimat= ely share this with them. I would also create a version for 20Eight Digital= to share with Louis as well. Since= rely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com <img alt=3D"TheK