Radio Advertising

From
Lindsey Fancy <lfancy@homecareassistance.com>
To
James Patchett <jpatchett@homecareassistance.com>, Steve Darley <sdarley@homecareassistance.com>, Cheryl Cartwright <ccartwright@homecareassistance.com>, Angie Kunnath <akunnath@homecareassistance.com>, Dennis Fancy <dfancy@homecareassistance.com>, Chuck Terlesky <cterlesky@homecareassistance.com>, Jay Orosa <jorosa@homecareassistance.com>, Carolina Orosa <corosa@homecareassistance.com>, Matt Vijayan <mvijayan@homecareassistance.com>, Domenic Maccarone <dmaccarone@homecareassistance.com>, Zareena Ali <zali@homecareassistance.com>, Tim Thomas <tthomas@homecareassistance.com>, Joy Terlesky <jterlesky@homecareassistance.com>, Brian Shevel <bshevel@homecareassistance.com>, Lutgarda Mariano <lmariano@homecareassistance.com>, Timothy Thomas <tt@homecareassistance.com>
Date
Fri, 17 Apr 2020 11
Folder
INBOX
Hi guys, &nbsp; I know we had talked a little bit a= bout radio advertising on our call this week and also, Linda shared Tim=E2= =80=99s radio ad on the marketing call. I wanted to let you know about my c= all with my rep from our radio station the other day. We, like Tim, have 60= second ad spots on talk radio. I spoke to them about adding in some 30 sec= ond ads similar to Tim=E2=80=99s. He was willing to do this for me at no co= st, since we already advertise with him. I asked how the listening audience= had changed since the start of Covid and he said that listeners are up 30-= 60% (he is with Corus so that represents the increase amongst talk radio st= ations owned by Corus across Canada). Also, because most brick and mortar s= tores are shuttered right now, they are way down on their advertisers. So, = if you have been considering advertising on talk radio, now is probably a g= reat time to start. He said that we have been getting many bonus ads becaus= e there is so much air space to fill. While I haven=E2=80=99t seen our deta= iled report yet, lots of people have commented (colleagues, current clients= ) that they have heard them, as well we have had people calling to inquire = about cognitive therapeutics (which is one of the two ads we are currently = running). Hopefully this is helpful info for anybody who was considering ad= ditional advertising right now. &nbsp; &nbsp; = Best regards, Lindsey Fancy Director of Operations Home Care Assistance Winnipeg 10B-1700 Cory= don Avenue Winnipeg, MB R3N 0K1 Office: 204-489-6000 Fax: 2= 04-594-9520 Web: HCAWinnipeg.ca = &nbsp; From: James Patchett Sent: April 15, 2020 11= :53 AM To: lfanc= y@homecareassistance.com ; Steve Darley ; Cheryl Cartwright ; Angie Kunnath ; Dennis= Fancy ; Chuck Terle= sky ; Jay Orosa ; Carolina Orosa ; Matt Vijayan ; <a href=3D"ma= ilto:dmaccarone@homecareassistance.com

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