--000000000000d013e905ba4bff37 Content-Type: multipart/related; boundary="000000000000d013e805ba4bff36" --000000000000d013e805ba4bff36 Content-Type: multipart/alternative; boundary="000000000000d013e705ba4bff35" --000000000000d013e705ba4bff35 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! We hope you are taking away some strong action items from our weekly Referral Marketing Communication! Here are our initiatives this week: *February PAC Topic!* This month's topic is centered around our theme of "Finding Joy" as we head into almost a year of the pandemic. Use this meeting as an opportunity to share resources and ideas that members can share with their clients, residents, and patients to boost their mental and physical health. Here is the PAC Facilitation Guide and Email Invite Template that you can share with your members. If the Marketing Team is handling this for you, then you do not need to send this out. Melissa LeBoeuf out of our Atlanta office was very kind to record her January PAC Meeting as well as an intro to go over her slides that kicked the meeting off! We highly recommend watching both of these videos; there are some excellent takeaways that you can incorporate into your regular meetings. Thank you, Melissa! - *Melissa's Overview/Intro to PAC Meeting * - *Melissa's PAC Meeting Recording* - *Powerpoint Slides Melissa goes over in the recording *(attached) - *PAC Branded Slides * Industry Blog Playbook. Understanding the power of social media, HCA is doubling down on our Industry Blog and will be publishing articles three times per month. These are blogs that HCLs author and can publish on LinkedIn, other social channels, in groups, and with referral partners. Leveraging these blog posts positions you as a thought leader and expert in the space and lends credibility toward your personal "brand". *Here* *is the Industry Blog Playbook* that provides three ways in which you can leverage the blog, complete with video tutorials and step-by-step instructions to set you up for success. *Cupid Crew. *For those of you who recall, in past years we partnered with Wish of a Lifetime joining their *Cupid Crew Movement* with HCA offices delivering roses to many senior communities on Valentine's Day. The purpose was to spread love and raise awareness around social isolation in seniors, which is even more relevant and widespread in our current environment. It was an incredible day and so much much fun for our teams that participated! [image: Screen Shot 2021-01-21 at 12.28.24 PM.png] This year, things look different. Because it's not safe for teams to go inside and deliver roses directly to the residents, *Wish of a Lifetime* has scaled back and we were unable to take part in their very limited initiatives. Because we *LOVE* this program, we have devised two strategies to replicate this in your own market in a safe, socially distanced way whether Wish of a Lifetime is involved or not. Here's how: *Here are our recommendations to