Re: FOR APPROVAL | Local Content for Canada

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Tue, 8 Jul 2025 11:59:45 -0500
Folder
INBOX
--000000000000c857fb06396de355 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great, and I really like this team. They have a lot of experience of adjusting content for localization. The cost is USD. I'll look at calendars and get a kick off scheduled. Emma On Tue, Jul 8, 2025 at 11:31=E2=80=AFAM Timothy Thomas wrot= e: > Hi Emma, > > This sounds a lot like what I did last year with my content writer in > Canada. We had 3 articles per month with 5 hyper local customizations for > each market. It came out to the same cost of $700 CAD / post. > > I'm super supportive of the idea. Is your $14K in CAD or USD? > > Thanks! > > On Tue, Jul 8, 2025 at 12:22=E2=80=AFPM Emma Zumsen > wrote: > >> Hi there, >> >> We got the quote back from our content partner and before I green >> light the project I wanted to align with you on costs and scope: >> >> I have asked them to create 20 hyper-localized posts for the Canadian >> markets. Their scope involves working with each market lead to understan= d >> the community, nuances in care delivery and needs, and aligning content >> recommendations with Phils' SEO KW priorities. >> >> Each market would get 4 posts or we can do 3 hyper local posts *and *5 >> posts that are generally Canada specific and we can make minor adjustmen= ts >> to tailor them to the individual markets as necessary. >> >> Cost for the above is $14k (~$700/post) and includes translation for >> Montreal. >> >> We also also getting an additional 20 new blog posts for TheKey in >> general and those will be made available to Canada, too. I'm covering th= at >> expense. >> >> Let me know if you're aligned on the cost above and I can get this kicke= d >> off later this week/early next. >> >> Emma >> >> >> >> *Emma Zumsen* >> SVP Consumer Growth & Marketing | *TheKey* >> Mobile: 612.387.8802 >> [image: TheKey] >> > --000000000000c857fb06396de355 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great, and I really like this team. They have a lot o= f experience of adjusting content for localization.=C2=A0 The cost is USD. I&#39;ll look at calendars and get a kick off sche= duled.=C2=A0 Emma On Tue, Jul 8, 2025 at 11:31=E2=80=AFAM Timothy Thomas &lt;= tt@thekey.com &gt; wrote: Hi Emma,=C2= =A0 This sounds a lot like what I did last year with my = content writer=C2=A0in Canada. We had 3 articles=C2=A0per month with 5 hype= r local customizations for each market. It came out to the same cost of $70= 0 CAD / post.=C2=A0 I&#39;m super supportive of th= e idea. Is your $14K in CAD or USD?=C2=A0 Thanks! On Tue, Jul 8, 2025 at 12:22=E2=80=AFPM Emma Zumsen &lt; emma.zumsen@thekey.com &gt= ; wrote: Hi there, We got the quote back fro= m our content partner and before I green light=C2=A0the project I wanted to= align with you on costs and scope: I have asked t= hem to create 20 hyper-localized posts for the Canadian markets. Their scop= e involves working with each market lead to understand