Postal Code Review for Canada

From
Alexa Graziani <agraziani@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Wed, 21 Jun 2023 13:57:32 -0700
Folder
INBOX
--000000000000e85c8d05feaa041f Content-Type: multipart/alternative; boundary="000000000000e85c8c05feaa041d" --000000000000e85c8c05feaa041d Content-Type: text/plain; charset="UTF-8" Hi Tim, I'd like to send InFront this report on postal code performance for paid advertising but want to sync with you first. This report showcases what we can see from where Google attributes a click from and what happens down the funnel. So if you see a postal code with an SOC, that means the click came from that postal code and the lead generated from it started care. It does not necessarily mean that the SOC started in that postal code. I'd like the team to focus on postal codes that are performing well and see if we can invest more in them. However, I wanted to check in and make sure they all look like places you could easily staff if someone also wanted to receive care in the postal code. Can you look at the spread sheet attached and let me know if this lines up with how you view the local markets? I'm happy to set up a call to go over it as well. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000e85c8c05feaa041d Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, I&#39;d like to send InFront th= is report on postal code performance for paid advertising but want to sync = with you first. This report showcases what we can = see from where Google attributes a click=C2=A0from and what happens down th= e funnel. So if you see a postal code with an SOC,= that means the click came from that postal code and the lead generated fro= m it started care. It does not necessarily mean that the SOC started in tha= t postal code. I&#39;d like the team to focus on p= ostal codes that are performing well and see if we can invest more in them.= However, I wanted to check in and make sure they all look like places you = could easily staff if someone also wanted to receive care in the postal cod= e. Can you look at the spread sheet=C2=A0attached = and let me know if this lines up with how you view the local markets? I&#39= ;m happy to set up a call to go over it as well. S= incerely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com </

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