--bcaec5430accb509e805321bc51e Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Thanks for your participation on our call today. As a recap, we discussed: - Caregiver Benefits - plans, participation, administration of benefits and cost/subsidy - Balanced Care Method - training and reinforcement - Retail locations - what is good traffic flow, how to drive traffic Our next call will be Thursday, June 9th at 9:30am PST, 12:30pm EST *Announcements* *HCA University* More and more states are adding mandated training for caregivers so we need to partner with a company that can provide that training. We are currently piloting the new university and are hopeful to release it to everyone later this month. Keep a look out for webinar announcements over the next couple of weeks. *Marketing * We recently rolled out the *12 Month Marketing Plan* =E2=80=93 an updated, = much more robust version of the 52 Week Marketing Plan. It=E2=80=99s evolved to = reflect all the new tools we have developed these last few years and all the latest updates necessary to keep yourself fresh with data-driven marketing strategies that cover traditional advertising, branding, social media, public relations, referral, event and community marketing. And just in time for the recruiting wars, we have a new *Caregiver Recruitment Handout* =E2=80=93 a customizable handout to keep in your carry= -all and hand out whenever you see an opportunity to recruit. We now have new updated premium HCA business cards so check out all the options available to you on XYZ! And take a look at the marketing update attachments for several news ads that can be used in your marketing efforts= . There was also a separate email introducing our alliance with Maria Shriver=E2=80=99s inaugural event, *Move for Minds*. =E2=80=93 Check it out= for the full marketing kit created to raise money and drive participants to the six events taking place nationwide. Our hope is to show Maria and her team how much awareness we can create around this cause so that we can partner in the future on other initiatives and elevate the Home Care Assistance name. *Calls/Webinars* And mark your calendars! The next* CEU Webinar *will be held on Tuesday, July 19th at 10am PST/1pm EST, for CE credit and is on the topic of conscious aging led by a presenter from the Institute of Noetic Sciences. These webinars are excellent marketing tools to get in front of social workers, discharge planners, nurses and case managers. We will be sending out the marketing kit in the next few weeks, so stay tuned! Two recent training and networking opportunities are hitting the mark with you and your team - the Business Development Network just completed round two and Michele has 4 groups meeting monthly and bi-monthly. We are off to a very strong start to a forum for sharing successes, brain storming on advancement strategies and strategies to overcome challenges. These groups will continue to get better as our system g