--000000000000c456c10609193ee3 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Canada's anti-spam law is more stringent than the US because we need some form of consent to email folks. That being said, risk should be manageable as long as we are really on top of opt-outs. Will we have an unsubscribe button or how will it work? On Tue, Oct 31, 2023 at 1:00=E2=80=AFPM Timothy Thomas wrot= e: > Branded TheKey. > > I would use our client / prospect / caregiver and referral source list > from clearcare and salesforce. They can opt out if they wish. > > I never had a problem before but let's see what Steve says. > > Thanks > > On Tue, Oct 31, 2023 at 2:26=E2=80=AFPM Megan Heinen = wrote: > >> I'd love to be involved. A couple of questions: >> >> 1. Would it be branded TheKey versus HCA? >> 2. What list are you envisioning? I know Canada has stronger limitations >> on email opt-ins. >> >> Looping in Steve to help answer #2. I am rolling out a newsletter for th= e >> US and I see the value in a separate Canada version. We just need to be >> smart about the list given different rules in Canada. >> >> On Tue, Oct 31, 2023 at 7:03=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Megan, >>> >>> I chatted with Chen yesterday in regards to launching a Canadian >>> newsletter for clients, prospects, caregivers and referral sources. We = used >>> to do a monthly edition in Montreal and I would like to institute somet= hing >>> similar for Canada. >>> >>> If you look at our NPS scores, one of the consistent comments we see is >>> that "since the US / TheKey took over" things have gotten worse. I'd li= ke >>> to use the newsletter as a means of showcasing what we're doing in Cana= da >>> and building back some of that trust / pride in our local teams. >>> >>> We have the capacity to manage this on our own but I wanted to see if >>> you would like to be involved / support the project. >>> >>> Thanks! >>> Tim >>> >>> -- >>> Tim Thomas >>> Head of Canada Division >>> *Please note my email has changed:* >>> tt@TheKey.com >>> (514) 591-9387 >>> TheKey.ca >>> [image: TheKey] >>> >> > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > --000000000000c456c10609193ee3 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Canada's anti-spam law is more stringent than=C2=A0the= US because we need some form of consent to email folks. That being said, risk should=C2=A0be manageable as long as we are really on top of opt-ou= ts. Will we have an unsubscribe button or how = will it work? On Tue, Oct 31, 2023 at 1:00=E2=80=AFPM Timothy Thomas &= lt; tt@thekey.com > wrote: Branded T= heKey.=C2=A0 I would use our client / prospect / caregiv= er and referral source list from clearcare and salesforce. They can opt out= if they wish. I never had a problem before but le= t's see what Steve says.=C2=A0 Thanks On = Tue,