--00000000000034352b05ed0f90fe Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Thank you for the update! Can you confirm what the calls from ads are for this campaign? Thanks, On Wed, Nov 9, 2022 at 12:04 PM John McColman wrote: > Hi Tim, > > > > Following up on my email yesterday as the business is important to us and > I wanted to make sure that I looped back and answered any questions you m= ay > have. > > > > Here are what we=E2=80=99ve seen. > > > > Google Ads has been connected to analytics since the very start (so all > data flow has been in place). > > > > The conversions are looking good: > > > > 14 clicks to Call, 12 from ads > > 10 lead forms , none from direct ads > > > > HCA branding isn=E2=80=99t getting any conversions or clicks in Halifax, = This a > new one for all HCA. Normally we see branding being effective in markets. > Is HCA not a well known brand in Halifax? > > > > We=E2=80=99re constantly watching keywords coming and adding them to nega= tive > keywords to ensure our spends don=E2=80=99t go into the wrong places. > > > > Independent living seems to be a big keyword in Halifax right now. We=E2= =80=99re > going to add more langrage around this and see if there is more we can pu= ll. > > > > Also, we have an employee from the East Coast (just back from maternity) > and I have a team meeting to discuss language and keywords around this to > see if we=E2=80=99re missing anything that may come to their mind. > > > > Hope this helps! We should be fully integrated with CallRail now though > (for all markets). > > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > *From:* John McColman > *Sent:* November 8, 2022 2:29 PM > *To:* Timothy Thomas ; Alexa Graziani > > *Cc:* Arshdeep Brar > *Subject:* RE: Halifax > > > > Hi Tim, > > > > I believe something weird is going on. Google is showing conversions but > CallRail is only showing two phone calls, no form submissions (only from > Dev Testing). > > > > Google Analytics is showing 12 phone calls from traffic to site from > Google Ads. Google Ads is also showing several conversions. > > > > Further investigation into this, the manage integrations didn=E2=80=99t h= ave > Google Analytics or Google Ads setup in CallRail. I have connected both > platforms to CallRail along with 3 other markets (Waterloo, Mississauga a= nd > Oakville). > > > > All other markets have integrations set up correctly. > > > > I=E2=80=99ll have Ash take a dive into the campaign and send back some fi= ndings. > It=E2=80=99s definitely not performing at the same level as other cities,= but we=E2=80=99ll > find out why, make corrections and work with our team to come up with a > different strategy. > > > > More to come. Thank you for bringing this to our attention. > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > *From:* Timothy Thomas > *Sent:* Novembe