--000000000000cb1e1c05a70a095b Content-Type: multipart/alternative; boundary="000000000000cb1e1905a70a0959" --000000000000cb1e1905a70a0959 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! As we continue to up our game providing support, tools and resources around referral marketing across our network, this is the start of weekly communications in which you will be receiving recommendations on timely actions to grow your referral network. Below is the *Content Marketing Kit* for this week: - Our *Speaker Series Playbook *which was introduced a few weeks ago can be found here on the intranet and it is ready for you to roll out!!! The webinar recording from the BDM Network call in May offers more information on the Playbook and can be found here . For questions, please feel free to reach out to Meredith Scully or your business coach and we can assist with strategy for your roll out. - Goodnight Zoom promotional flyer. Goodnight Zoom has been receiving tons of press, a new platform designed to bring isolated seniors and children together for remote storytime. All the senior needs is a computer and internet access, the Goodnight Zoom platform has a library of books the senior can choose from to read to the child! The reason we loved this concept so much was the intergenerational connection it creates, and its ability to uplift seniors while also giving them purpose. We have created a flyer (attached) for you to share with the Activity/Wellness Directors at senior living communities as well as other referral partners who have clients who may be interested in signing-up as a reader. Referral partners may also have children themselves and also find this interesting. - Virtual Tour Around the World. The HCA Life Enrichment Guide received an overwhelming amount of positive feedback, so we came up with a new way to bring it back into the fold! Attached you will find a very detailed and fun facilitation guide that you can use to host a virtual meeting (Lunch n' Learn or regular meeting) for various groups, such as: - Chamber of Commerce members - Rotary members - Junior League members - Alzheimer's Association members (local chapter) - Parkinson's Foundation members (local chapter) - Residents at Senior Living Communities - *Virtual Mind Fit Series has Launched! *While many of you are hosting virtual Mind Fit in your markets, a national effort* led by Michelle Wile, Client Care Manager and Mind Fit Facilitator from our Home Care Assistance of La Jolla, CA office, **has officially launched on Thursday, May 14th and the second session posted last Thursday, May 28th. These are the first 2 of a series of 30-minute segments that will be published bi-weekly on Thursdays to our special Mind Fit Series playlist on our YouTube channel and on our website here . Unless you are engaging in a local effort, we recommend sharing this program with activity and wellness directors at senior living communities to share with their residents and other referral