Postal Code / Targeting Review for Montreal

From
Alexa Graziani <agraziani@thekey.com>
To
Louise Scanlan <louise@20eight.ca>
CC
Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>
Date
Wed, 29 Nov 2023 10:04:22 -0800
Folder
INBOX
--00000000000001acb2060b4e5e9c Content-Type: text/plain; charset="UTF-8" Hi Louise, Can you please send a postal code/location targeting performance review for Montreal by EOD next Thursday, 12/7? I'd like to see the map visualization from the platform as well as a breakdown of spending/performance for all the areas we're targeting. The goal here is to review this against a) our down-funnel Tableau reporting to see how it compares to postal codes generating clicks that have led to SOC and b) the local team's knowledge of which areas tend to lead to SOC for their market. Any changes to our location targeting will be the first of our 2024 optimizations, which I'd like to go live the first week of January. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --00000000000001acb2060b4e5e9c Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Louise, Can you please send a p= ostal code/location=C2=A0targeting performance review for Montreal by EOD n= ext Thursday,=C2=A012/7?=C2=A0 I&#39;d like to= see the map visualization from the platform as well as a breakdown of spen= ding/performance for all the areas we&#39;re targeting.=C2=A0 The goal here is to review this against a) our down-funnel=C2= =A0Tableau reporting to see how it compares to postal codes generating clic= ks that have led to SOC and b) the local team&#39;s knowledge of which area= s tend to lead to SOC for their market.=C2=A0 Any = changes to our location targeting will be the first of our 2024 optimizatio= ns, which I&#39;d like to go live the first week of January.=C2=A0 Sincerely,=C2=A0 -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com --00000000000001acb2060b4e5e9c--

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