--000000000000efffd305b20edb2b Content-Type: multipart/alternative; boundary="000000000000efffd005b20edb29" --000000000000efffd005b20edb29 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! Below is the *Referral Marketing Recommendations *for this week: *Our November strategy is focused on our caregivers for National Family Caregivers Month. *Leading with an #atitudeofgratitude, our content and campaigns will be around caregiver recognition. Many of you already do this on LinkedIn, but as we recently had nominations for Caregiver of the Year, it would be great to highlight your nomination on social media. If you did not ahve a CGOTY nomination, you can still highlight your stars on social media. Think "heroes behind the mask", impact stories, or past caregivers of the month. Another great idea to celebrate National Family Caregivers Month would be to *Host a Local Office Town Hall. *Meet with your team to plan a Town Hall in the month of November to recognize your caregivers. We know that several offices already do this regularly, and have great feedback around how popular these are! Having a raffle giveaway is also an effective way to incentivize caregivers to attend. This Town Hall meeting would have a focus on celebrating, thanking, and showing appreciation for your caregivers, but could also serve as a platform where CG's can ask any questions, or answer the question "How can HCA better support you in your role?". *This week (October 19th - 25th) is National Estate Planning Awareness Week*. This is an excellent opportunity to *show appreciation* by reaching out to your top estate planning attorneys and *invite* him/her to be a guest speaker on an educational webinar for your referral partners and HCA clients/family members around the importance of advanced planning and having documents and decisions/guardians in place before a crisis arises. - Feel free to use the attached customizable email template to reach out to your estate planning attorney. The Marketing Team is happy to support you and your speaker(s) by creating any materials you may need to promote the event. To streamline the process, please use our Ad Request Form . - Gabi Pumpian in La Jolla, CA shared her idea to approach this as more of a panel discussion. She is bringing in professionals such as a hospital nurse, hospice liaison, wealth advisor/financial planners in addition to an elder law attorney. Gabi will have a group of 5-6 professionals speaking to different aspects of aging and long-term care planning provides a more well-rounded, in-depth conversation. Thanks for the great idea Gabi! - As part of this strategy, we have also created a *Referral Spotlight* to showcase your top Estate Planning Attorneys/Estate Planners (see attached image)! Use the Ad Request Form to customize this for your partner and then tag him or her on LinkedIn when you post it. *NEW PAC Facilitation Guide on home care in a COVID environment! *Leverage the attached facilitation guid