campaign goals/tracking

--000000000000f2ffcd061ab4ca7b Content-Type: text/plain; charset="UTF-8" Hi, Couple of questions for ya: 1. What's the historic performance in direct mail in terms of cost of leads/cost of starts? 2. We put this break-even baseline together for our program... any thoughts? https://docs.google.com/spreadsheets/d/1J-MQ3NkK7CfJ52kLiSwbedXh84BVfoaRa2J5I7EsqNA/edit?usp=sharing --000000000000f2ffcd061ab4ca7b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi, Couple of questions for ya: 1. What'= s the historic performance in direct mail in terms of cost of leads/cost of= starts? 2. We put this break-even baseline together for our prog= ram... any thoughts? https://docs.google.com/spreadsheets/d/1J-MQ3NkK7CfJ52kLiSwbedXh84= BVfoaRa2J5I7EsqNA/edit?usp=3Dsharing --000000000000f2ffcd061ab4ca7b--