--000000000000f9ddaf059651b215 Content-Type: multipart/alternative; boundary="000000000000f9ddac059651b213" --000000000000f9ddac059651b213 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello All, Hope everyone is having a great week! As you may have seen from the newsletter or heard from the conference, we are relaunching the SOCi and drip programs. I would love to have you onboard as we navigate through yet another successful year in building brand awareness and reputation (SOCi) and re-engaging cold prospects (Drip). If you were not able to attend the marketing pre-conference session or roundtable at conference, I encourage to review the slide deck attached. As you'll find, the slide deck provides an outline of our network-wide SOCi metrics, differences between ad strategies (boosting vs Ads manager), data illustrating the differences between running lead generation and engagement Facebook ads, drip campaign metrics and adjustments for optimization and much more! For you to gather an in-depth understanding of our goals and strategies for social media marketing and email marketing, we have supplied background with resourceful details below. As a quick re-cap, our social media marketing strategy has evolved from not only posting consistent content across your pages but also running Facebook ads that are targeted to your demographic. There are two main objectives on Facebook when running ads - structuring ads to encourage engagement (likes, comments, shares, reactions, etc) and lead generation (website traffic and conversions). With the restructure of our campaign, we hope to diversify our ad objectives and run both types of ads. A change in Facebook=E2=80=99s algorithm in 2018 altered how many users are exposed to company=E2=80=99s p= osts (see here for more details). In sum, Facebook advertising has become a critical investment for companies to reach their target consumer. Facebook Advertising After launch of the SOCi program in November, we created an opt-in strategy for offices for boosting (a term that is used by Facebook, a type of advertising that can be done directly through the platform). Our boosting objective was engagement, designing ads to increase its reach (exposure) of the social media content and encouraging those users to interact (Refer to slides 9-10 to see the differences of a boosted post vs non-boosted post and how budget influences its reach and engagement). As users interact, we invited them to like the business page to grow our offices Facebook fan base. As you=E2=80=99ll find from the metrics (slides 3-7, all offices that= are partnered with SOCi with different advertising strategies), we were successful in growing brand awareness and social following (the blue and yellow categories are offices that opted-in to boosting). However, you=E2= =80=99ll find our most successful SOCi partners ran two types of advertisements: lead generation and engagement (blue category). Lead generation