--000000000000264c8d06386cd5e3 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I spoke with Melissa earlier today, and we=E2=80=99re seeing some erosion i= n our presence in the St. Louis market. I=E2=80=99m hoping you might be able to o= ffer some insight or support from an organic consumer perspective to help us strengthen our visibility and competitiveness in the area. Katie May, the former HCL for TheKey, has joined Compassionate Care STL, a local competitor, and is actively targeting several of our key accounts, including: - McKnight Place / The Gatesworth - Town and Country - Brookdale (Creve Coeur and West locations) - St. Luke=E2=80=99s - The Rehab Institute of St. Louis *(notably, their COO is a part-owner of Compassionate Care STL)* All of these facilities are located in affluent areas, and the competitor is positioning themselves aggressively. They exclusively hire CNAs, pay $22=E2=80=93$26/hr, require embroidered scrubs, and are now offering concie= rge nursing services as part of their model. Any guidance or strategies you can share to help us boost our presence and regain traction would be greatly appreciated. Tim and Emily, please add anything that I may have missed! Best, --=20 *Audra N. Williams* Director, Divisional Operations | TheKey Mobile: 425.757.7027 --000000000000264c8d06386cd5e3 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I spoke wit= h Melissa earlier today, and we=E2=80=99re seeing some erosion in our prese= nce in the=C2=A0St. Louis market. I=E2=80=99m hoping you might be able to o= ffer some insight or support from an=C2=A0 organic consumer =C2=A0perspecti= ve to help us strengthen our visibility and competitiveness in the area. Katie May, the former HCL for = TheKey, has joined=C2=A0Compassionate Care STL, a local competitor, and is = actively targeting several of our key accounts, including: McKnight Place / The Gatesworth Town and Country = Brookdale (Creve Coeur an= d West locations) S= t. Luke=E2=80=99s T= he Rehab Institute of St. Louis=C2=A0 (notably, their COO is a part-owne= r of Compassionate Care STL) All of these facilities are located in affluent areas, and = the competitor is positioning themselves aggressively. They exclusively hir= e CNAs, pay $22=E2=80=93$26/hr, require embroidered scrubs, and are now off= ering=C2=A0concierge nursing services=C2=A0as part of their model. Any guidance or strategies you can s= hare to help us boost our presence and regain traction would be greatly app= reciated. Tim and Emily, please add anything that I may have missed= ! Best, -- Audra N. Williams Director, Divisional Operations | TheKey Mobile: 425.757.70= 27 <span style=3D"bord= er:none;display:inline-block;overflow:hidden;width:242px;height:6