--_005_YQBPR0101MB08843337B1C01852E1AED8C4DB7F0YQBPR0101MB0884_ Content-Type: multipart/alternative; boundary="_000_YQBPR0101MB08843337B1C01852E1AED8C4DB7F0YQBPR0101MB0884_" --_000_YQBPR0101MB08843337B1C01852E1AED8C4DB7F0YQBPR0101MB0884_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Good morning Tim and Timothy! Happy Friday Eve! I'm happy to share some weekend reading your way: * Home Care's July newsletter/web content. I've worked to weave in some= of the search queries but if there are any particular SEO words you'd like= to more heavily emphasize right now, definitely let me know. * If you're able to share your feedback on the content my way by Mon= day morning, I can format the newsletter and tee the social media to go out= on Tuesday morning. * Did you want to add a Caregiver of the Month? * Tim, I've incorporated your feedback into the radio spot. This is clo= ser to your educational approach, but it's still laser focused on talking a= bout three key things that set Home Care apart. Let me know if this feels c= loser to the mark. I'm happy to keep finessing, welcome your thoughts. Last but not least, I've been thinking through our chat last week about how= I can best help your team connect the marketing dots. I know you both were= going to give this some thought as well. To our conversation, I would actu= ally suggest we do a strategy session to start with. Here's how that would = look: * Your team continues to share a bit of a "brain dump" of any and all m= arketing content, plans, existing strategies, thinking from corporate, etc. * I would read that all in advance and put together a list of questions= that we'd work through together during a 2-hour working session in mid- to= late August. This would be our deep dive, where I seek to understand how y= our business is changing/has changed, refresh my understanding of the 'buye= r', and flesh out lots of questions about what you're using from corporate = or not using, etc. * Coming out of that session, I would then put together a marketing cal= endar and plan (we could look at 6 months or 12 months) and make a recommen= dation for how much support I think you'd need (beyond what I'm already pro= viding) to be a bit of a dot connector and executor of the plan. I think starting backwards from the need and the plan, and the coming to a = sense of how much time would be required to support that plan, is probably = the best way to maximize the value I can bring to the team. Food for thought! That's my initial thinking. Looking forward to continuing= to chat with you about any and all possibilities. Once again, thank you for the opportunity to collaborate! I welcome the cha= nce to continuing telling Home Care's story in ways that resonate for clien= ts and potential clients. Best, AO Amanda Olliver Founder & Storyteller-in-Chief The Hudson Office 514-701-3242 amanda@hudsonoffice.ca --_000_YQBPR0101MB08843337B1C01852E1AED8C4DB7F0YQBPR0101MB0884_ Content