--Apple-Mail-A3A09827-05CB-419D-8770-0C97B25A5D75 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Hi there, Thanks for rea= ching out. I just grabbed us :30 early Tuesday morning. We can discuss spend= and I can share some of the tactics were we=E2=80=99re planning for Canada.= Talk soon, Emma Emma Out & A= bout On Feb 27, 20= 25, at 12:13=E2=80=AFPM, Timothy Thomas <tt@thekey.com> wrote: = =EF=BB=BF Hi Emma, I know you=E2=80=99re away this week, so no r= ush=E2=80=94please respond when you can. Greg was supposed to follow u= p with me regarding our paid ad spend in Canada. When reviewing the reports,= I noticed that we=E2=80=99ve only spent a few hundred dollars in Calgary MT= D. Based on January P&Ls, our spend has dropped significantly=E2=80=94fr= om an average of $45K per month to $26K in January. Was this an intentional r= eduction or is that what adwords is optimizing for? Lead and start vo= lume in my smaller markets, Calgary and Winnipeg, has declined, and both are= now at risk of being placed on a performance plan. Would love to get= your thoughts when you have a chance. -- Tim Thomas Head of Midwest & C= anada Divisions | TheKey Mobile: 514.591.9387 <Screenshot 2025-02-27 at 12.10.43=E2=80=AFPM.png> = --Apple-Mail-A3A09827-05CB-419D-8770-0C97B25A5D75--