Ready: Content ideas + Marketing + January invoice

From
Amanda Olliver <amanda@hudsonoffice.ca>
To
Timothy Thomas <tt@homecareassistance.com>
Date
Fri, 7 Feb 2020 21:45:55 +0000
Folder
INBOX
--_004_QB1PR01MB2531EF5EE13047498E922700DB1C0QB1PR01MB2531CANP_ Content-Type: multipart/alternative; boundary="_000_QB1PR01MB2531EF5EE13047498E922700DB1C0QB1PR01MB2531CANP_" --_000_QB1PR01MB2531EF5EE13047498E922700DB1C0QB1PR01MB2531CANP_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Hi Tim! It's Friday! Hope you're looking forward to a relaxing weekend ahea= d. Per our chat, I've brainstormed a series of new topics for the next stretch= of content. I'm pasting it below. Let me know what you think. I'm also taking a proposing a slightly different, more feature/less list-is= h first article for February to shake things up a bit. With your go-ahead I will dive into February content next week. I've let Ka= rine know it's coming her way next Friday per our schedule. Last but not least, I did some brainstorming around broader marketing and b= randing opportunities that you might think more about in terms of getting i= n front of that higher-net worth audience. Content plan + marketing ideas are below my signature. Last but not least, my invoice for January is also attached. Thank you, as = always, for your business! Thanks, Tim! Have a great weekend, AO Amanda Olliver Founder & Storyteller-in-Chief The Hudson Office 514-701-3242 amanda@hudsonoffice.ca Content ideas - February through May: February monthly theme - A celebration of love * Article 1: A love letter to ageing - the benefits, why society's pers= pective is changing during this age of ageing. Living longer/wisdom and ben= efits of later life/positive side of aging and love in later life. * Article 2: Tips for preventing heart disease over the age of 65 *February is heart health month, so these both fuel that angle and Valentin= e's March monthly theme - Technology and aging * Article 1: Technology is helping seniors live at home and more safely= / enabling independence (videoconferencing to stay connected, apps for med= ication/heart rate, smart home assistance to call for help, etc. which all = support the idea of staying in your home with caregiver support) * Article 2: 10 Apps that are helping people age at home or 5 steps to = helping the senior in your life become more digitally-savvy April monthly theme - Financial planning with purpose * Article 1: Beyond retirement - money planning with purpose / top esta= te and legacy planning tips designed with future care needs in mind * Article 2: Tips to help ensure seniors can avoid financial scams (the= latest, how to stay aware) while maintaining independence in their own hom= es *April is national financial literacy month so these tie together well May monthly theme - Community connections * Article 1: Giving is good for your health, at any age. How seniors ca= n continue to give back to the community - even when mobility is limited. V= olunteering ideas and other ways to make an impact and feel connected at th= e same time. * Article 2: A wealth of new alternative therapies have emerged to supp= or

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