--0000000000003a02a0063aff9419 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi - where is this data pulled from? ---------- Forwarded message --------- From: Timothy Thomas Date: Mon, Jul 28, 2025 at 10:30=E2=80=AFAM Subject: GM Conversion Rate To: Chris Gerard Hi Chris, I ran the numbers for GM conversion on Consumer Marketing leads. Leads to SOC% from Jan 1 2024 to date are below: Joey - 384 leads - 52 starts - 13.5% Timon - 14 leads - 4 starts - 23.5% Cheryl (previously a GM) - 1453 leads - 133 starts - 9.2% Dennis - 489 leads - 36 starts 7.4% Comparatively speaking, most US RIMs operating at over 400 consumer leads answered are achieving 3-6%. James Ferlin being the highest at 5.9% I hope this helps Tim --=20 *Tim Thomas* Head of Midwest & Canada Divisions | *TheKey* Mobile: 514.591.9387 [image: TheKey] --=20 Kind Regards, *Chris Gerard* CEO | *TheKey* Mobile: 817-313-7913 [image: TheKey] --=20 *Melissa Reyes* President of Client Services(916)743-0530 --0000000000003a02a0063aff9419 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi = - where is this data pulled from? ---------- Forwarded message -------= -- From: Timothy Thomas < tt@thekey.com > Date: Mon, Jul 28, 2025 at 10:30=E2= =80=AFAM Subject: GM Conversion Rate To: Chris Gerard < chris.gerard@thekey.com > Hi Chris, I ran the numbers for GM conversion on Consumer Marketing leads. Lead= s to SOC% from Jan 1 2024 to date are below: Joey = - 384 leads - 52 starts - 13.5% Timon - 14 leads - 4 starts - 23.= 5% Cheryl (previously a GM) - 1453 leads - 133 starts - 9.2% Dennis - 489 leads - 36 starts 7.4% Comparat= ively=C2=A0speaking, most US RIMs operating at over 400 consumer leads answ= ered are achieving=C2=A03-6%. James Ferlin being the highest at 5.9% I hope this helps Tim -- Tim Thomas Head of Midwest & Canada Divisions |=C2=A0 TheKey Mo= bile: 514.591.9387 -- Kind Regards, = Chris Gerard <