--000000000000830e7205a6018e3a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, I completely understand the frustration you are having. When I came to HCA it was very interesting that no data was collected around P&L information or Ad Spend. The other two franchise organizations I worked with and several of my friends, who own other franchises outside of the companies I worked with, collected a huge amount of information from the Franchise owners. This data was analyzed and helped to produce benchmarks for the system from a global level down to a regional level. That information was very helpful in helping Franchise Owners better understand their expenses, where to invest and where they may be over committed. Though we cannot provide that benchmark data right away we are working toward that and I believe the information you get back will bring great value to you and help propel business decisions for the future. As you saw I am taking on a project on a little smaller level by gathering this information from each of the Canadian offices so I can do an analysis and provide you some even more in depth information and value. Right now I only have about half of the office's data in hand and am working hard to get the rest so I can deep dive into this. On a national level as we collect some of these data points from the P&L from all offices we will be able to provide valuable data from a big picture point of view which will also prove to be helpful. This will take some time for two reasons, one it is a lot more data to try to analyze and two, most owners are not used to having to submit this information so it is an ask from us to all of you that will not have an immediate return on your time but it will have a return once we have it. I appreciate your time, especially right now because you are so busy with the growth happening, and I am very thankful for you entering the data Cherie referenced. Thank you, James On Fri, May 15, 2020 at 9:37 PM Tim Thomas wrote: > Is this necessary James? I send an itemized list of my spending and now > they want the individual receipts? This is a pain. > If I wasn=E2=80=99t growing my business I would understand. > I find the oversight is becoming excessive and burdensome. > > Tim Thomas > Soins =C3=A0 Domicile / Home Care Assistance > 514 907 5065 > > Begin forwarded message: > > *From:* Cherie Motley > *Date:* May 15, 2020 at 1:33:43 PM EDT > *To:* undisclosed-recipients:; > *Subject:* *Ad/Marketing receipts reminder* > > =EF=BB=BF > Hello, > > As a Home Care Assistance franchise owner, you understand the importance > of growing your business. It is for this reason that we include in every > franchise agreement a monthly advertising spend requirement. To ensure th= at > all franchisees are meeting this requirement, we require each office to > submit advertising receipts on a monthly basis. > > Marketing is a key component of growth and one pillar of our franchise > model. Y