Re: Marketing: Canada

From
Carolina Orosa <corosa@homecareassistance.com>
To
Timothy Thomas <tt@homecareassistance.com>
CC
Chuck Terlesky <cterlesky@homecareassistance.com>
Date
Thu, 3 Feb 2022 14:08:54 -0800
Folder
INBOX
--Apple-Mail-BF40CBCF-9A38-40BF-83CD-8E15E7562904 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Are you talking about the url? Yes, it=E2=80=99s correct and Shiella is our c= ase manager.=20 Sent from my iPhone > On Feb 3, 2022, at 1:44 PM, Timothy Thomas wro= te: >=20 > =EF=BB=BF > Hey guys, >=20 > I wanted Alexa to confirm that your numbers and ads were running properly,= can you confirm the info below is correct? >=20 > Thanks! >=20 > ---------- Forwarded message --------- > From: Alexa Graziani > Date: Thu, Feb 3, 2022 at 4:27 PM > Subject: Re: Marketing: Canada > To: Timothy Thomas >=20 >=20 > Hi Timothy, >=20 > I wanted to check right away and can confirm the paid ads # is working for= Calgary. I just started listening to a 12 min call picked up by a Chantel (= can you confirm that's someone on Chuck's team? I'm not sure where a Canada d= irectory is). It was someone named Karen calling from Vancouver for a mother= who lives in Calgary. =20 >=20 > I also clicked on one for Vancouver and it hit their IVR and was then answ= ered by the team (Shiela). >=20 > I'll get back to you on the other items. >=20 > Thanks,=20 >=20 >> On Thu, Feb 3, 2022 at 12:56 PM Alexa Graziani wrote: >> Note for our call: The third grey column is mislabeled in the screenshot a= nd should say Calgary instead of Vancouver, thanks! >>=20 >>> On Thu, Feb 3, 2022 at 6:27 AM Timothy Thomas wrote: >>> Thanks Alexa. Looking forward to our chat. >>>=20 >>> Best, >>> Tim >>>=20 >>>> On Wed, Feb 2, 2022 at 5:46 PM Alexa Graziani wrote: >>>> Hi Timothy, >>>>=20 >>>> I look forward to meeting and discussing Canada's paid advertising tomo= rrow. Below you can see Canada's performance for Dec/Jan. What I don't have i= nsight into is their lead volume and client starts. I am excited that they a= re on Salesforce because that info will be immensely helpful. >>>>=20 >>>> I've been working with Chuck and Carolina to review their targeting, ke= ywords, and negative keywords and adjust the budgets accordingly. We are als= o switching Chuck's campaign to have a narrower advertising window to line u= p with when the team is manning the phones.=20 >>>>=20 >>>> When we launch ads for TheKey for US locations we will be able to apply= learnings to the Canadian locations as well, with the support of the Canada= team to see what local nuances should be taken into account.=20 >>>>=20 >>>> We can chat through all of this in more detail tomorrow. >>>>=20 >>>>=20 >>>>=20 >>>> Sincerely,=20 >>>>=20 >>>>> On Fri, Jan 28, 2022 at 12:52 PM Alexa Graziani wrote: >>>>> You as well! :) >>>>>=20 >>>>>> On Fri, Jan 28, 2022 at 12:48 PM Timothy Thomas wrote: >>>>>> That's perfect. Thanks Alexa! >>>>>>=20 >>>>>> Have a good weekend, >>>>>> Tim >>>>>>=20 >>>>>>> On Fri, Jan 28, 2022 at 3:01 PM Alexa Graziani wrote: >>>>>>> Perfect timing! I was just sending an email about launching Winnipeg= and cc'd you on it. I've set up some time for us to talk on Thursday and wi= ll sen