--0000000000004dc0b2058a0905aa Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy, I will look into it and get back to you, though possibly not until next week. Thank you, 613.692.0345 | 20eight.ca | zander@20eight.ca On Wed, May 29, 2019 at 9:43 AM Timothy Thomas wrote: > Hi Zander, > > I haven't deep dived into the numbers but it seems like there has been a > steady drop in conversions since October of last year and a larger declin= e > in conversion rates compared to clicks. > > Let me know what you think. > Thanks > > On Wed, May 29, 2019 at 9:09 AM wrote: > >> Hello, >> >> You will find in the body of this email a snapshot of your campaigns las= t >> month, segmented by platform. In the attached PDF you will find your >> Digital Marketing & Organic Report, which provides additional insight in= to >> the performance of your digital strategy./ >> >> As always, you can find both up-to-date and historical data online at >> https://myreports.20eight.ca. Should you need assistance with login >> please let us know. If this email appears cut off, please maximize the >> window or click "View Entire Message" at the foot of the email. >> >> Your 20Eight Team >> >> 613.692.0345 | 20eight.ca | clarity@20eight.ca >> >> Summary Notes >> >> Overall traffic in April was down slightly however goal completions were >> up by 7%. After our discussion last month about South Shore market not >> being good for conversions, we are no longer pushing bids in Google Ads = for >> better positioning (market is getting expensive). This should help bring >> back down the average cost per click which has been creeping up. In Apri= l >> we were shut down twice by Google for our display ads so remarketing >> campaigns sputtered. We keep running into this problem where the image a= ds >> get flagged for having medical related content. Every time we phone Goog= le >> they reactivate it and then it gets shut down again. Again this month we >> called to complain, and again after reactivating them they have once mor= e >> been flagged! We are now transferring the remarketing budget to the DV36= 0 >> platform where hopefully we will not run into the same problem. Please >> remember to "tag" leads on callrail that have converted! >> >> If you would like to discuss your report with a digital specialist pleas= e >> feel free to schedule a meeting >> . >> Digital marketing report for Home Care Assistance Montreal >> Current Period April 01, 2019 - April 30, 2019 >> Prior Period March 01, 2019 - March 31, 2019 >> Created on May 28, 2019 Report type Custom Date * Live Report Access >> >> * >> Bing Ads - Campaigns >> CampaignSpendAverage PositionImpressionsCPMClicksCPCCTRConversions >> Competition >> CA$8.62 >> CA$24.37 >> 65% >> 1.5 >> 1.3 >> 18% >> 187 >> 323 >> 42% >> CA$46.10 >> CA$75.45 >> 39% >> 6 >> 17 >> 65% >> CA$1.44 >> CA$1.43 >> 0% >> 3.21% >> 5.26% >> 39% >> 0 >> 0 >> n/a >> Montreal (Other) Care >> CA$131.23 >> CA$159.49 >> 18% >