------=_Part_10432646_1361457762.1750971372884 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Web Version:=20 https://thekey-subaccount.us.newsweaver.com/103u8znlh1/1ty6ue8yt15txpr0saj3= hi?email=3Dtrue&lang=3Den ----------------------- Strategy Update: Prioritizing Long-Term Care, Seeing Early Wins by Chris Gerard, Chief Executive Officer Over the past few months, TheKey has made a strategic shift to prioritize l= ong-term clients=E2=80=94those=20 who benefit from consistent, relationship-based care. This move supports ou= r mission of enabling=20 aging at home while improving quality, reducing operational strain, and str= engthening our business.=20 Key actions included aligning intake and sales toward Tier 1 and Tier 2 cli= ents, implementing=20 premium pricing for short-term (Tier 4) care, and introducing incentives fo= cused on long-term=20 success. The results? Weekly revenue from Tier 1 and 2 clients grew by 3% b= etween March and May,=20 even as total starts declined. This shift is already enhancing caregiver sa= tisfaction, client=20 outcomes, and team operations. And we=E2=80=99re not done yet=E2=80=94new m= arketing strategies, improved lead funnel=20 optimization, and the launch of our CareMatch framework are next on the hor= izon to help us continue=20 delivering care that=E2=80=99s proactive, personalized, and high impact. https://thekey-subaccount.us.newsweaver.com/103u8znlh1/kwfsfp03edvtxpr0saj3= hi/external?email=3Dtrue&a=3D2&p=3D4593578&t=3D1889366 Pilot Spotlight: A Fresh Approach to Caregiver Re-Engagement This month, TheKey launched a new $500 raffle pilot to help reconnect with = caregivers who haven=E2=80=99t=20 worked in over 30 days. Spearheaded by Katherine Guildner, Director of HR S= trategic Planning, the=20 initiative uses early outreach and a small incentive to encourage caregiver= s to return to work=20 sooner=E2=80=94before the 152-day deactivation mark. The pilot reflects The= Key=E2=80=99s values of being=20 resourceful, adaptable, and empathetic, using existing tools in a thoughtfu= l, testable way. =E2=80=9CIt=E2=80=99s=20 not about doing more for the sake of more=E2=80=94it=E2=80=99s about being = intentional and seeing what works,=E2=80=9D says=20 Katherine. The goal? Gather insights, stay proactive, and continue supporti= ng those who deliver care=20 every day. https://thekey-subaccount.us.newsweaver.com/103u8znlh1/12boyr2e8butxpr0saj3= hi/external?email=3Dtrue&a=3D2&p=3D4593578&t=3D1889366 ----------------------------------- Nominate a Teammate: TheKey Cares Award= s Are Open! Know someone who went the extra mile? Whether they tackled a tough issue, s= upported a client with=20 compassion, or simply showed up when it mattered=E2=80=94nominate them for = a TheKey Cares Award! This monthly recognition highlights team members who embody our CARE values= . It=E2=80=99s quick and easy,=20 just fill out the short online form, share what they did, and help us celeb= rate the ev