--000000000000d4e47605e43f31f8 Content-Type: multipart/alternative; boundary="000000000000d4e47505e43f31f7" --000000000000d4e47505e43f31f7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and John, John thanks for providing the detailed negative keywords report and the update on the ad schedule. I agree that when clients are using the ad extensions, the calls in Call Rail seem to be much shorter in duration and typically not looking for our service. I have added some additional negative keywords to the spreadsheet more specific to our market. I hope this helps, Chuck On Wed, Jul 20, 2022 at 7:54 AM Timothy Thomas wrote: > Good morning GM's, > > Please confirm if you've reviewed the keywords and added any specific to > your market. > > Thanks > Tim > > On Thu, Jul 14, 2022 at 3:17 PM John McColman > wrote: > >> Hi Everyone! >> >> >> >> After a very good call with Chuck, Dennis & Tim, we put together a list >> of negative keywords that we would like each market to provide feedback = on. >> >> >> >> *If everyone can, please review the document here: >> https://docs.google.com/spreadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRK= HILP5RqYhMY/edit?usp=3Dsharing >> >> * >> >> >> >> Negative keywords allow us to block our ads showing up on some searches. >> Although =E2=80=9CHome Care=E2=80=9D might be a good term to show up for= , we know by having >> negative keywords around long term care, or care facilities, including >> government services (AHS for example) ensures we=E2=80=99re not being co= nfused by >> people searching for something we don=E2=80=99t offer. >> >> >> >> This will cut down on the quick calls and improve our performance with >> advertising and bring higher quality calls in. >> >> >> >> >> >> If you=E2=80=99re curious on the language we=E2=80=99re using in your ac= counts and want >> to recommend other keywords around your markets, please see the followin= g >> keywords we=E2=80=99re using. >> >> >> >> >> https://docs.google.com/spreadsheets/d/1J4OVfRUpvZWyr35sP1Kvtg5rtv7y3AgW= RiLy1jmdaIA/edit?usp=3Dsharing >> >> >> >> Calgary and Winnipeg have fewer ad groups than the other markets. We >> adjusted the campaigns after our meeting (this week) where we are trying= to >> capitalize on every search, specifically more geared towards private >> services. The language and ad copy have also been adjusted to reflect mo= re >> =E2=80=9Cprivate services=E2=80=9D. These changes will be made to other = markets as well. >> >> >> >> The call extensions are paused in all accounts, the timing for calls is >> also adjusted to 6am to 10pm on weekdays, and 8 to 8 on weekends. Call >> extensions seem to drive much shorter calls. >> >> >> >> If your markets would like to follow a certain timeline for ads to push >> calls (called call ads), please send us your weekday/weekend times. >> >> >> >> We are up for any >> >> >> >> *John McColman* >> >> In Front Marketing >> >> Results Driven Performance Marketing >> >> >>