--0000000000007be4f005ae326d98 Content-Type: multipart/alternative; boundary="0000000000007be4ec05ae326d96" --0000000000007be4ec05ae326d96 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! As we race for a strong finish to Q3, we hope you are enjoying this weekly sales communication. Today's theme is: *Building your Personal Brand* This is all about the idea that referral sources will do business with *you* before they ever do business with Home Care Assistance. Even in a non-pandemic state...it's always more difficult to get someone to change from their "usual provider" to trying you/HCA for the first time...even more difficult right now since we're in a pandemic. It is more important than ever to make sure you, as the face of the business, are providing value beyond our caregiving services, going above and beyond, branding yourself creatively and thinking outside the box when it comes to your sales approach. This is what's needed to make a *case for change* and get the business...or if you already have the business...to keep it. Here are some recommendations: - Get on Virtual Calls! Join business networking hubs like ProVisors , the Estate Planning Group Network , the local chapter of your Professional Fiduciary Association , etc. Any virtual meetings you can be booking right now - be on them! You need to have your face out there. "Out of sight, out of mind." Emails and Calls are *not enough*. - Finding articles that are interesting online - then sending via personal message to the different types of referral sources! It's industry relative and shows you're an expert in your field. It also gets a better response rate when you private message because you "personally picked the article for them". Great social strategy. - Having On-Point Follow-up: keeping a small bag with thank you notes, envelopes and stamps and as you're leaving the parking lot of the meeting - dropping the card off in the nearest USPS mailbox so the referral source gets it the next day! These small touches make a big difference. - Highlighting your Referral Partners on during you team meetings - This allows the team to assist the sales effort in looking for outbound referrals or an opportunity to partner. - Personalized Office Newsletters! - Many of our offices have a local newsletter. Check out this great digital copy of a newsletter from our Palo Alto office as Seen here on Deanne's LinkedIn page! - You can leverage this to highlight your referral sources, highlight them in the newsletter, and blast it on LinkedIn. - This can also be sent out via email to all clients and caregivers through ClearCare and the office Facebook page! - This is a fantastic way to give appreciation to your caregivers, keep everyone up to date on any policy changes (COVID), and to highlight your team! - Using your educational background as your personal value. Ex: if you have an LVN or RN background, any sort of legal background, or if you used to work in the senior community space.