--000000000000875ab70639a913d5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Natalya will be reaching out to schedule shortly On Fri, Jul 11, 2025 at 10:17=E2=80=AFAM Timothy Thomas wro= te: > Sounds good, thanks > > On Fri, Jul 11, 2025 at 11:13=E2=80=AFAM Emma Zumsen > wrote: > >> I think that's the best route - especially if they have strong sense of >> community connections >> >> On Fri, Jul 11, 2025 at 9:50=E2=80=AFAM Timothy Thomas w= rote: >> >>> Would it make sense to include the GMs for local content creation? >>> >>> On Fri, Jul 11, 2025 at 10:36=E2=80=AFAM Emma Zumsen >>> wrote: >>> >>>> Company Cue. We're kicking off this morning. I want to give them your >>>> workstream contacts. Other than yourself who should I put on the list = for >>>> them to coordinate an initial intake with? Or do you want to manage >>>> facilitation and scheduling of that? >>>> >>>> On Wed, Jul 9, 2025 at 12:40=E2=80=AFPM Timothy Thomas = wrote: >>>> >>>>> Hi Emma, >>>>> >>>>> What's the name of the team / company we're working with on this >>>>> project? >>>>> >>>>> Thanks! >>>>> >>>>> On Tue, Jul 8, 2025 at 12:59=E2=80=AFPM Emma Zumsen >>>>> wrote: >>>>> >>>>>> Great, and I really like this team. They have a lot of experience of >>>>>> adjusting content for localization. >>>>>> >>>>>> The cost is USD. I'll look at calendars and get a kick off scheduled= . >>>>>> >>>>>> Emma >>>>>> >>>>>> >>>>>> On Tue, Jul 8, 2025 at 11:31=E2=80=AFAM Timothy Thomas wrote: >>>>>> >>>>>>> Hi Emma, >>>>>>> >>>>>>> This sounds a lot like what I did last year with my content >>>>>>> writer in Canada. We had 3 articles per month with 5 hyper local >>>>>>> customizations for each market. It came out to the same cost of $70= 0 CAD / >>>>>>> post. >>>>>>> >>>>>>> I'm super supportive of the idea. Is your $14K in CAD or USD? >>>>>>> >>>>>>> Thanks! >>>>>>> >>>>>>> On Tue, Jul 8, 2025 at 12:22=E2=80=AFPM Emma Zumsen >>>>>>> wrote: >>>>>>> >>>>>>>> Hi there, >>>>>>>> >>>>>>>> We got the quote back from our content partner and before I green >>>>>>>> light the project I wanted to align with you on costs and scope: >>>>>>>> >>>>>>>> I have asked them to create 20 hyper-localized posts for the >>>>>>>> Canadian markets. Their scope involves working with each market le= ad to >>>>>>>> understand the community, nuances in care delivery and needs, and = aligning >>>>>>>> content recommendations with Phils' SEO KW priorities. >>>>>>>> >>>>>>>> Each market would get 4 posts or we can do 3 hyper local posts *an= d >>>>>>>> *5 posts that are generally Canada specific and we can make minor >>>>>>>> adjustments to tailor them to the individual markets as necessary. >>>>>>>> >>>>>>>> Cost for the above is $14k (~$700/post) and includes translation >>>>>>>> for Montreal. >>>>>>>> >>>>>>>> We also also getting an additional 20 new blog posts for TheKey in >>>>>>>> general and those will be made available to Canada, too. I'm cover= ing that >>>>>>>> expense. >>>>