--000000000000b9f8a60611e878b3 Content-Type: text/plain; charset="UTF-8" Hi Tim, While we're on a pause for the transition of Canadian microsites to TheKey.ca, I want to take the time to check in on agencies. Now that we are no longer running French ads, *I recommend that we end our relationship with 20Eight Digital and have InFront manage all of the advertising once we transition Montreal to TheKey.ca.* My reasoning for this is: - *Primary = Montreal's performance is good but not outperforming InFront's markets. I think the market would perform just as well with InFront.* - There are months when the market does well and has 2 SOC and months when it doesn't and has 0. - Looking from August 23-January 24 (6 months), Montreal has 24 opportunities which is slightly below the average of 28 across the other 6 markets InFront manages. - They do have 8 SOC which is better than the 6 average across the other markets, but* that seems to be a function of down-funnel conversion *and not top-of-funnel quality because Montreal's 9 clients converted in that timeframe is right around the 8 clients converted on average by the other markets (they just haven't started care yet or never started care for the other markets) and Montreal only has 9 assessments completed vs 12 on average for the other markets. - *Secondary = InFront's pricing is more competitive.* - We will no longer need any of 20Eight's extra capabilities (like social posting, looking at organic traffic, etc). If we kept our current pricing, that would mean the $1,680 CAD we're charged each month is a 28% fee on the media if we spend $6k CAD a month. - Given we're generally spending only around $5k, that's a 33% media fee - InFront's fee is 15% of media - Even if we negotiated a new contract, 15% of $5k CAD is only $750 CAD. It doesn't seem worth 20Eight's effort to keep us as a client at that price point. - *Tertiary = Reporting/data will be better.* - *Having all the campaigns in one Google Ads account will allow us to aggregate the data* and test more strategies to improve performance for all markets. This is one of our biggest limitations to driving growth currently. - *InFront has better data capabilities.* They can provide me with better monthly reporting and Ash has developed strong processes around our data. - *It is easier to keep things all under one agency.* They have more info to work off of, we will complete things in the same way, and all of our time is used more efficiently. It's also less risky to move one market to the agency that's already managing the rest of them vs moving all the markets under 20Eight if we were to consolidate to them as our one agency. We don't have to make a decision now but I want to start the conversation so that we're on the same page when the time comes. Let me know if you have any questions or thoughts on the eventual transition. If you'd like to discuss it on a call, I'm happy to set something up. Sincerely, -- Alexa Graziani Senior Marketing Manager - Co