--Apple-Mail=_58EE666F-CE23-4066-ACC1-BEDE79867BC8 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Hi Amanda, This is more of a sales communication piece from HCA but there=E2=80=99s = some interesting info on the effect of isolation on seniors and dementia = in particular. You might find it interesting. BTW, I have reviewed the newsletter and passed along my comments to = Timothy. He will be in touch shortly. It looks good. I will also get back to you soon on the radio ad. Thanks. Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > Begin forwarded message: >=20 > From: HCA News and Updates > Subject: Referral Marketing Weekly Communication > Date: July 20, 2020 at 12:47:03 PM EDT > To: undisclosed-recipients:; >=20 > Hello HCAF Sales Nation! >=20 > We hope you are enjoying this weekly communications with = recommendations on timely actions to grow your referral network. > NEW July PAC topic and Facilitation Guide. Our July PAC meeting topic = is about social isolation in a COVID-19 climate and how it is = significantly impacting cognitive decline in seniors. We know this is = becoming a big issue at senior living communities and in other = environments where seniors are isolated, so we felt this would be a = timely and valuable topic for your next PAC meeting. To help you = facilitate a meaningful discussion, we have created the following tools = (attached to this email): > A list of five articles that discuss the various factors (social = isolation, loneliness, COVID-19) that are currently impacting cognitive = decline in older adults in this climate. This document should be shared = with your members at least three days prior to the meeting to provide = additional information about what you will be discussing. That said, you = can explain that it's not necessary for them to read the articles as the = meeting won't focus on a specific case study, but it would be beneficial = for them to have some background. > A Facilitation Guide that you can use to help guide the conversation. = In the guide we have included an intro, meeting objective, talking = points around how HCA is helping our clients and the greater senior = community combat social isolation and prompt questions for the group, = SLCs, SNFs/hospitals, and wealth advisors/financial planners. > One of our sales strategies this month is leveraging the Uncovering = the True Cost of Aging = = deck (attached) and setting up pitch meetings with wealth advisors to = discuss how HCA can educate your clients about the reality of long-term = care costs and why pre-planning for this is a smart idea. Watch = Francesca Vogel from our company office in Alamo present this as a = webinar hosted by a wealth management and financial advisory firm here! = Depending on where you are in your = relationship with various wealth advisors, you can also leverage the HCA = Overview = = deck with t