--000000000000e03ed605ed9981f1 Content-Type: multipart/alternative; boundary="000000000000e03ed505ed9981f0" --000000000000e03ed505ed9981f0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, John! On Tue, Nov 15, 2022 at 10:16 AM John McColman wrote: > This makes complete sense. It=E2=80=99s unfortunate it=E2=80=99s not a tr= ademark for only > HCA, excluding the numbers. > > > > All good, just thought we would send over findings as the use of HCA in > ads is allowed, and might be confusing for some people. > > > > Thanks Everyone. > > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > *From:* Alexa Graziani > *Sent:* November 15, 2022 10:21 AM > *To:* John McColman > *Cc:* Arshdeep Brar ; Chuck Terlesky cterlesky@homecareassistance.com>; Dennis Fancy ; > Jennifer Lagemann ; Timothy Thomas tt@thekey.com> > *Subject:* Re: Calgary Messaging - Updating > > > > > > Thanks! > > > > We have a Canadian trademark for "Home Care Assistance 1-866-4-LIVEIN" > > > > I do not believe we will be registering Home Care Assistance as a > Trademark given our move to TheKey. > > > > Sincerely, > > > > On Tue, Nov 15, 2022 at 9:10 AM John McColman > wrote: > > Hi Alexa, > > > > I didn=E2=80=99t think so, it=E2=80=99s a fairly unique situation. > > > > We=E2=80=99re registered as Home Care Assistance **City Name** in each lo= cation > though correct? > > > > Some links from Google that would be helpful: > > > > Trademark Help Link > > https://support.google.com/adspolicy/answer/2562645?hl=3Den > > > > There is also a consult form here: > > > https://support.google.com/legal/contact/external_consult_wf?product=3Dad= words > > > > I believe the first step is registering (within Canada) a Trademark. Then > we submit to Google and essentially block advertisers using the language. > > > > Regardless of the movement to =E2=80=9CThe Key=E2=80=9D, it could prove t= o be valuable for > HCA. > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > *From:* Alexa Graziani > *Sent:* November 14, 2022 7:00 PM > *To:* John McColman > *Cc:* Arshdeep Brar ; Chuck Terlesky cterlesky@homecareassistance.com>; Dennis Fancy ; > Jennifer Lagemann ; Timothy Thomas tt@thekey.com> > *Subject:* Re: Calgary Messaging - Updating > > > > > > Hi John, > > > > I=E2=80=99m asking legal about if the name is frademarked. > > > > I think the second options is what we will have to go with though. > > > > We haven=E2=80=99t explicitly combatted this iss in either of these ways = in the US > > > > Thanks, > > > > On Mon, Nov 14, 2022 at 2:58 PM John McColman > wrote: > > Hi Everyone, > > > > We=E2=80=99ve been seeing a lot of competition buying =E2=80=9CHome Care = Assistance > Calgary=E2=80=9D. Although this is allowed, it=E2=80=99s also not allowed= . > > > > I believe that these ads could be reported to Google as they=E2=80=99re > =E2=80=9Cappearing=E2=80