--000000000000de6d12058f13323a Content-Type: text/plain; charset="UTF-8" Everyone, We are excited to share that the fourth drip campaign will be launching next Wednesday morning. This campaign will include contacts from May, June and July. As a reminder, a set of twelve emails will be distributed across a three month time span. Given that our campaign is launching next week and rebranded microsites are yet to be available, we will continue to use the red logo and original branded materials (some of the materials are linked to this web page which corporate is in the process of updating so some of the materials may be rebranded but very minimal). For our fifth campaign, we will be converting the templates to the new branding and will be incorporating new branded materials (videos, educational resources, etc). As you may or may not recall in the last marketing webinar, we shared our findings from a comparison analysis of our second and third drip campaigns to better understand our metric performance. As a quick re-cap, here are some of our findings: - Open rate for second campaign (23.31%), open rate for third campaign (26.64%) -Industry average is 13.2% - Click-through rate for second campaign (1.35%), click-through rate for third campaign (1.31%) -Industry average is 1.1% Based on these results, we have further optimized the fourth drip campaign to improve our open rates and click-through rates. Here are a few updates that you can expect in this round and some insightful information to put in your back pocket: 1. Personalization tags - In this day and age, consumers want a personalized experience as they navigate through the sales funnel. (Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without and deliver 6x higher conversion rates) 2. Social sharing buttons - If consumers resonate with the content and find it interesting, it's important to give them a quick and easy way for them to share with friends, family members or colleagues. (In making this available, you open the opportunity to further your brand exposure and improve reach to your target market) 3. Additional links and resources - How many links are too many? Is there a sweet spot? Here is a great resource. The emails in our fourth campaign include three at minimum and five at maximum. The marketing team would love to have you onboard! The drip campaign costs $50 per month and will be included in your royalties invoice. Please contact us for more details and if you have any questions! Best, Katelyn Martin -- Katelyn Martin Marketing and Development Specialist Home Care Assistance Office: 877-664-8281 221 Main Street, Suite 520 San Francisco, CA 94105 www.homecareassistance.com --- Read Our Testimonials Join Our Newsletter We Are Hiring! Champions of Aging Well --000000000000de6d12058f13323a Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Everyone, We are excited t= o share that the fourth drip campa