Re: Upcoming 4% Rate Increase – Action Required by October 10

From
Melissa Reyes <melissa.reyes@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Tue, 7 Oct 2025 15:00:17 -0700
Folder
INBOX
Chris has indicated JVs to be included. I double checked today.

On Tue, Oct 7, 2025 at 7:41 AM Timothy Thomas <tt@thekey.com> wrote:

> How are we treating the JVs?
>
>
> ---------- Forwarded message ---------
> From: Will Reid <wreid@thekey.com>
> Date: Tue, Oct 7, 2025 at 3:27 PM
> Subject: Fwd: Upcoming 4% Rate Increase – Action Required by October 10
> To: Timothy Thomas <tt@thekey.com>
> CC: Steve Sudberry <ssudberry@thekey.com>
>
>
> Hey Tim,
> Steve and I have always managed our increases outside the corporate
> process which is not news. Can you ensure someone doesn’t intervene in our
> JV as outlined below? Our margins are great and we are growing. We don’t
> want anyone derailing this.
>
> Thanks!
>
>
> *Will Reid*
>
> Partner | TheKey
>
> Mobile: 513.707.2304
>
> <http://www.thekey.com>
>
>
>
> ---------- Forwarded message ---------
> From: Melissa Reyes <melissa.reyes@thekey.com>
> Date: Mon, Oct 6, 2025 at 6:13 PM
> Subject: Upcoming 4% Rate Increase – Action Required by October 10
> To: Regional Directors <RegionalDirectors@thekey.com>, Ashley Mirone <
> amirone@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Earl
> Blair <earl.blair@thekey.com>, Juan Diaz <juan.diaz@thekey.com>, Kevin
> Parker <kevin.parker@thekey.com>, Donny Deshotels <
> donny.deshotels@thekey.com>, Kevin Murray <kevin.murray@thekey.com>, Amy
> Harris <aharris@thekey.com>, Matt Nyberg <mnyberg@thekey.com>, Will Reid <
> wreid@thekey.com>, Steve Sudberry <ssudberry@thekey.com>
>
>
> Team,
>
> We will be implementing a *4% rate increase* for all active clients who
> began services *prior to June 1, 2025*.
>
> *The following client groups are excluded from this increase:*
>
>    -
>
>    VA Clients
>    -
>
>    Clients with a “Partner Rate Exception = True”
>    -
>
>    CareScout Partnership Clients
>
> Rate increase approvals will be assigned in *Salesforce* this week and
> must be reviewed and approved by the GM *no later than Friday, October 10*.
> Any approvals not actioned by this deadline will be *automatically
> approved*, and corresponding client notifications will be issued.
>
> Please note: *No exceptions will be made* to this rate increase policy.
>
> *Effective Dates & Notice Requirements*
>
>    -
>
>    *No Notice Required:* Effective *October 27*
>    -
>
>    *30-Day Notice Required:* Effective *November 24*
>    -
>
>    *60-Day Notice Required:* Effective *December 29*
>    -
>
>
> *Notices to be sent October 13, 2025 *
>
> Your timely review and approval are essential to ensure smooth
> communication and implementation. Thank you for your attention and
> partnership as we maintain alignment between our service quality and
> operational costs.
>
> --
> * Melissa Reyes *
> President of Client Services
> (916)743-0530
> melissa.reyes@thekey.com
> TheKey.com
>
> [image: TheKey] <https://homecareassistance.com/>
>


-- 
*Melissa Reyes*
President of Client Services(916)743-0530