--_000_YT3P288MB00777731428B1B416BC30585AE8AAYT3P288MB0077CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, We will remove the V6Z. This won't send the campaign in learning. The targe= ting options do allow us to target specific neighbourhoods in some cases, a= nd in some cases, google doesn't have a specific area mapped out. For exam= ple, there was a very clear area mapped out for Guildford but there is noth= ing available for Yaletown. The full V6B does cover Yaletown as well. We can do radius targeting as wel= l, but it has to be at least 1 km which can be a lot for an area like downt= own core. Please feel free to send the list of neighbourhoods and we try and see if t= here is specific targeting available for that or not. Thanks, Ash Ash Brar In Front Marketing Results-Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 =96 255 17 Ave SW, Calgary, AB ________________________________ From: Alexa Graziani Sent: Friday, December 8, 2023 2:16 PM To: Arshdeep Brar ; John McColman Cc: Timothy Thomas ; Megan Heinen Subject: V6Z Change for Vancouver Hi InFront Team, V6Z is taking up too much of Vancouver's budget. I would like to make a cha= nge to rectify this on Monday/Tuesday of next week, without throwing the ac= count into a learning period? The team thinks that Yaletown and some areas around the water are worth kee= ping since they are high-income. Is there a way to achieve this? I'm hoping= this change will dramatically improve our down-funnel performance given th= e amount of the budget this postal code has used in the past. ( (33% of our= spend in the last 8 weeks but I don't see any leads from that postal code) What do you recommend? Thank you, -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com TheKey.com [TheKey] This message and any attachments are intended only for the designated recip= ient(s) and may contain confidential, proprietary, or legally privileged in= formation. If you are not the intended recipient, you are hereby notified t= hat any dissemination, distribution, copying, or use of this message or its= attachments is strictly prohibited. If you have received this message in e= rror, please notify the sender immediately by replying to this message and = delete it from your system.=0A=0APlease note that all emails sent to and fr= om our organization may be monitored to ensure compliance with internal pol= icies and to protect our business. Emails are not secure and cannot be guar= anteed to be error-free as they can be intercepted, amended, lost or destro= yed, or contain viruses. Anyone who communicates with us by email is deemed= to have accepted these risks. In Front Marketing Inc is not responsible fo= r errors or omissions in this message and denies any responsibility for any= damage arising from the use of email. Any opinion and other statement cont= ained in this message and