--_000_YT3P288MB0077DA1E4C2D472043EDAF0CAE332YT3P288MB0077CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hey Alexa, We have a mix of broad, phrase and exact match for the keywords containing = "respite." I would say pausing broadly and using phrase matches should give= us enough control over these queries. If you agree, let me know and I will= work on implementing this for all of the markets. Ash Brar In Front Marketing Results Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 =96 255 17 Ave SW, Calgary, AB ________________________________ From: Alexa Graziani Sent: Tuesday, March 19, 2024 4:55 PM To: Arshdeep Brar Cc: Patrick Zehnder ; Timothy Thomas ; John McColman Subject: Respite Services Hi Ash, In looking at March's leads, a lot of the ones that have closed as unqualif= ied seem to reference respite care services. Can you please do a review of those keywords? I'm leaning toward pausing al= l of them but let me know if there are any you'd recommend we keep. Thanks, -- Alexa Graziani Senior Marketing Manager - Consumer Growth TheKey.com [TheKey] This message and any attachments are intended only for the designated recip= ient(s) and may contain confidential, proprietary, or legally privileged in= formation. If you are not the intended recipient, you are hereby notified t= hat any dissemination, distribution, copying, or use of this message or its= attachments is strictly prohibited. If you have received this message in e= rror, please notify the sender immediately by replying to this message and = delete it from your system.=0A=0APlease note that all emails sent to and fr= om our organization may be monitored to ensure compliance with internal pol= icies and to protect our business. Emails are not secure and cannot be guar= anteed to be error-free as they can be intercepted, amended, lost or destro= yed, or contain viruses. Anyone who communicates with us by email is deemed= to have accepted these risks. In Front Marketing Inc is not responsible fo= r errors or omissions in this message and denies any responsibility for any= damage arising from the use of email. Any opinion and other statement cont= ained in this message and any attachments are solely those of the author an= d do not necessarily represent those of the company.=0A --_000_YT3P288MB0077DA1E4C2D472043EDAF0CAE332YT3P288MB0077CANP_ Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable P {margin-top:0;margin-bo= ttom:0;} Hey Alexa, We have a mix of broad, phrase and exact match for the keywords containing = "respite." I would say pausing broadly and using phrase matc= hes should give us enough control over these queries. If you agree, le= t me know and I will work on implementing this for all of the markets. Ash Brar In Front Marketing <span style=3D"font-family: "Open Sans