--0000000000004d57b305facedca1 Content-Type: multipart/alternative; boundary="0000000000004d57b205facedca0" --0000000000004d57b205facedca0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, This outlines the technicalities of tracking but my question is more basic - what is a call ad in Google? How does it function? How is it different from a call extension? Why do you think it would preform better than a call extension? What's the strategy behind them? Etc Sincerely, On Wed, May 3, 2023 at 12:11=E2=80=AFPM John McColman wrote: > One last follow-up on the data. It is *Google's data going to CallRail*, > not Google receiving CallRail data. > > > > I=E2=80=99m not sure if I was clear on this. > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *John McColman > *Date: *Wednesday, May 3, 2023 at 1:03 PM > *To: *Alexa Graziani > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi Alexa, > > > > I thought the information provided previously was sufficient. I apologize > for the misunderstanding. > > > > *This is from Google:* > > > > CallRail is not capable of tracking the calls from call-only ads from > Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, ther= e is a lot of > value in this. To track those in CallRail, we need to implement the step= s > described in this article > https://support.callrail.com/hc/en-us/articles/5712058826765. > > > > > > *In CallRail, here is what we have (from them). * > > > > https://www.callrail.com/integrations/google-ads > > > > - The integration was done a when we first started. However, we didn= =E2=80=99t > link the call only ads. > - > https://support.callrail.com/hc/en-us/articles/5712058826765-Google-Ad= s-Call-Details-Forwarding-integration > > > > CallRail's *Google Ads Call Details Forwarding (CDF)* integration allows > you to *track keywords associated with your customer's mobile searches > and view calls as conversions in Google Ads*. This gives you insight into > the keywords associated with calls to your call-only ads, as well as your > campaigns that have call extensions. > > > > *How conversions are posted:* > > > > CallRail does not post conversions to Google Ads for CDF calls. Google > will track conversions for these calls according to the "Call Conversion > Settings" that you set in your Google Ads account. Calls to your website > pools will continue to post through the "normal" Google Ads integration. > > > > You can adjust your Google Ads conversion reports to include the CallRail > conversion actions (Phone Call, First-time Phone Call, or Repeat Phone > Call) and the Google Ads call conversion actions to get the full picture = of > all call conversions in Google Ads. However, the conversion settings > applied to your call conversion actions in Google Ads can impact the coun= t > of conversions when compared to tracked CallRail calls. > > > >