--00000000000014596805d6aa0c01 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable ---------- Forwarded message --------- From: Carolina Orosa Date: Fri, Jan 7, 2022 at 6:08 PM Subject: Re: Vancouver Ad Campaign Optimization To: Alexa Graziani Cc: Audra Williams Yes, Tsawwassen. Sent from my iPhone On Jan 7, 2022, at 3:57 PM, Alexa Graziani wrote: =EF=BB=BF Hi Carolina, Unfortunately, SABA does not share their keywords with anyone so we were unable to get those. Luckily, we don't need you to review the entire list, just the ones that account for a lot of our spend. The first 50 is probably fine and it looks like you've reviewed it thoroughly enough for our needs. I'll send this feedback to our team. Is |Tswassen meant to sayTsawwassen? Sincerely, On Fri, Jan 7, 2022 at 2:54 PM Carolina Orosa wrote: > Hi Alexa, > > Did you guys reference Saba's search terms when the account was > transitioned or did you share it with the current agency? Saba handled ou= r > account for years so were very familiar with what worked and what didn't > and were able to make it quite targeted so we had quite a high conversion > rate when they managed our account. > > The search word list is very long so I skimmed through it but overall: > > 1) All search terms that include cities that are not in Greater Vancouver > should be removed (e.g. toronto, edmonton, washington, kelowna, etc). I > noticed that there were so many search words that were for cities outside > of our area. The cities we cover are listed on our website. Please note > that there is also a Vancouver city in Washington so we want to make sure > we don't target anyone looking for care in Vancouver, Washington. > 2) Old age homes is not a term we use here > 3) I did see a number of our competitors on there and I am fine with it > 4) Can we exclude caregiver jobs or terms regarding how to be employed as > a caregiver since we recruit separately for caregivers > 5) VCH (Vancouver Coastal Health) and Fraser Health are government health > authorities so we can exclude those > 6) Previously we had a lot of search terms focusing on conditions (e.g. > alzheimers, palliative, cancer, hospital recovery, parkinsons, etc) > > Historically, the biggest number of leads come from Vancouver, West and > North Vancouver and Surrey as these have the largest concentration of > wealthy seniors. Below again is a comprehensive list of the cities we > cover. Anything outside of this should be excluded. > West Vancouver, North Vancouver, Vancouver, White Rock, Surrey, Burnaby, > Coquitlam, Port Coquitlam, Delta, |Tswassen, Richmond, Langley, New > Westminster, Port Moody > > Thank you, > > Carolina > > > On Thu, Jan 6, 2022 at 2:31 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Whoops, forgot the link, here you go: >> https://docs.google.com/spreadsheets/d/1XUp9QFJ9qSXUPNvHmXDEHQgqw9Rl9k8q= T8JbSkOP63s/edit#gid=3D0 >> >> :) >> >> On Thu, Jan 6, 2022 at 2:30 PM Alexa Graziani > agr