This is a multi-part message in MIME format --_----------=_MCPart_1104775831 Content-Type: text/plain; charset="us-ascii" ** February 26th B2B Toolkit ------------------------------------------------------------ Referral Partners Showing Appreciation for Cupid's Crew and Pardot Drips: See the image above to read how Kevin Symes from Los Gatos CA is deepening his referral relationship with one of his biggest CCRC's after his Cupid Crew event social post. BIG WIN, Kevin! We've also had a few early wins from referral partner responses to our latest Pardot Email Drip Campaign with the topic of "Talking About Aging (https://go.thekey.com/webmail/934843/855482673/96e1e698a09b205ed0cf4e48988efc11e5926a29a4f60b30bc6bf446f222f020) ". CFP: complimented our bifold (Arwa Landivar - Nor. VA) Dir. of Admissions: 1st day back from a leave and this email made us her first Marketing touch-point since returning. Responded to HCL. (Billy McCarthy - Bergen NJ) Clinical Liaison, Vascular Specialists: set up a meeting (Arwa Landivar - Nor. VA) Great job team! Tied to Sales Initiative is now a MULTI-PICK LIST You ask and we deliver - the Tied to Sales Initiatives dropdown field on your referral account Event Activity is now a Multi-Pick List option. So when you've completed a meeting where you've talked about multiple of our Sales Enablement Tools, you can now indicate the various tools that were used in that interaction. Thank you for your time put into documenting these important interactions so that we can have visibility into what tools are gaining you meetings and tractions with your accounts. Key Marketing Dates Calendar Throughout the year we have many key celebratory dates that are important in our industry. National XXX Month, National XXX Week, National XXX Day, etc. Thanks to our awesome Marketing team and their intern Kira Farnham, we now have a centrally housed and maintained Google Calendar where we can see all of these important dates ahead of time! Stay ahead of all of the important Key Marketing Dates within our industry by adding the below-linked Google Calendar to your Calendar. Key Marketing Dates Calendar (https://calendar.google.com/calendar/u/0?cid=Y18xOTQ3ZjkyMDQwOThlZDUzODRhNmUxM2MxOGVjNDFmNmVjZGI2NDIyNjI3YjY4YzFlNzk5NTY4ODk0ZGJlYTY1QGdyb3VwLmNhbGVuZGFyLmdvb2dsZS5jb20) > Add Once you've added it, you will have the option to have the calendar clicked on or off for visibility. The example below where the yellow check mark is checked "On" to be showing on the calendar. You can un-check and have the events off of your calendar as-needed. February PAC Topic Click HERE (https://docs.google.com/document/d/1vb2QDEd7tZUY-ptpKwiy4-Nhh7GSNC7otSfmh6f4X6o/edit?usp=sharing) (https://docs.google.com/document/d/1vb2QDEd7tZUY-ptpKwiy4-Nhh7GSNC7otSfmh6f4X6o/edit?usp=sharing) to read this month's PAC topic. A case study themed around Navigating Elder Care Conversations. Resistance is a real barrier that all of our referral sources deal with when it comes to makin