--0000000000005211c105a8220b47 Content-Type: multipart/related; boundary="0000000000005211c005a8220b46" --0000000000005211c005a8220b46 Content-Type: multipart/alternative; boundary="0000000000005211bf05a8220b45" --0000000000005211bf05a8220b45 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! We hope you are enjoying this weekly communications with recommendations on timely actions to grow your referral network. Below is the *Content Marketing Kit* for this week: - *June is Alzheimer's and Brain Awareness Month in the US! *To that end, we have created a few marketing tools to help you raise awareness among your referral partners and position yourself as an expert in dementia care. - *Organize a walk for the Alzheimer's Association's Longest Day *on Sunday, June 21st (this is also Father's Day)! To raise awareness around Alzheimer's, we encourage you to put together a 5K, inviting your HCA team and your referral partners. We view this event as being about connection across the community -- creating connection and bringing awareness to brain health and those who suffer from cognitive impairment. Even if someone wants to do their 5K alone, they actually aren't alone in that they have a connected community with them. *Have fun with this and get creative with your marketing. *The attached flyer will help you promote the event. Drop this off with a bag of healthy treats - water bottle, trail mix and/or a healthful bar. To make this feel bigger and more impactful, we have included a start time at 10am across locations. - *Update your LinkedIn banner *with the attached graphic highlighting this month's observance. We will be creating these monthly to raise awareness around observances that we care about. - Send the attached email template that talks about our expertise in cognitive health and provides some of our Alzheimer's and dementia care resources out to your referral partners. - *Drop-off purple flowers to memory care workers *thanking them for all they do today and every day. Print out the attached "tags" and write a handwritten note. - While Alzheimer's and Brain Awareness Month in Canada fallis in January, it is still a great idea to take advantage of the summer weather to host or participate in a Walk for Alzheimer's. Check of the work of the great work of the teams in Oakville and Waterloo here on their facebook page. Great job Matt, Angie and team!!! [image: image.png] - Our *Speaker Series Playbook *which was introduced a few weeks ago can be found here on the intranet and it is ready for you to roll out!!! The webinar recording from the BDM Network call in May offers more information on the Playbook and can be found here . For questions, please feel free to reach out to Meredith Scully or your business coach and we can assist with strategy for your roll out. - Virtual Tour Around the World. The HCA Life Enrichment Guide received an overwhelming amount of positive feedback, so we came up with a new way to bring it back into t