--00000000000049811205ef429d10 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Great, thank you! On Wed, Dec 7, 2022 at 12:16 PM John McColman wrote: > Hi Alexa, > > > > I have another email I=E2=80=99m working on with a bunch of the questions= in 1 > that you=E2=80=99re after. Hoping to have this over to you today. > > > > As for the headlines/descriptions, I=E2=80=99ll have the team pull data o= n this > for comparisons and review. We can always tweak more as needed. We will > again, start with Calgary and then do the rest. > > > > Look for the recap on optimization, performance, etc. > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > > > > > *From: *Alexa Graziani > *Date: *Wednesday, December 7, 2022 at 1:13 PM > *To: *John McColman > *Cc: *Timothy Thomas , Phil Chanda > *Subject: *Re: 3 Month Performance Review > > > > Thank you, John! Received. We will review it this week and then connect o= n > a time to go through it together. > > > > I have two call-outs for additional info after briefly flipping through i= t. > > > > 1) We'd like to dive deeper into the search campaign itself to the ad > group and keyword levels - what learnings are you seeing there? > > > > 2) For the ad copy, I like the structure of laying out the data. However, > there's nothing about how they are performing. These are RSAs, correct? = I > believe that once there is enough data, google should tell us which are > performing average, above average, and below average, for example. And th= at > if there isn't enough data, there should be another measure to see if we > are good excellent, etc. Can you please add that sort of data as well? Pl= us > any strategy around how you recommend testing additional headlines and > descriptions? > > > > Can you add both of these items by 12pm PT Friday? > > > > Sincerely, > > > > On Mon, Dec 5, 2022 at 3:10 PM John McColman > wrote: > > Hi Alexa, > > > > Thank you for the patience while we put together a few things! > > > > First, here is the presentation you can view in Canva. I worry about the > size of emails as sometimes these can be 15mb+. I can send a link to DL i= f > you like. > > > > > https://www.canva.com/design/DAFTp9xcifs/ARpJLO_lcoo0Nps21-Fvtg/view?utm_= content=3DDAFTp9xcifs&utm_campaign=3Ddesignshare&utm_medium=3Dlink2&utm_sou= rce=3Dsharebutton > > > > A few things to note, you=E2=80=99ll see the traffic from Sept =E2=80=93 = Nov drop from the > previous 3 months. Once you get to page 8 (Conversions) you=E2=80=99ll se= e that the > increase in leads was dramatically increased. This shows although we=E2= =80=99re > driving less traffic, they=E2=80=99re higher quality. > > > > Page 9 is assisted conversions. How we=E2=80=99re touching more than just= Google > CPC leads. > > > > Page 17 you=E2=80=99ll see our CPA significantly drop from Sept =E2=80=93= Nov compared to > previous 3 months. > > > > Page 18, Impression share g