--Apple-Mail=_B4766910-46AA-479D-84BF-FDBD1247491D Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Hi Amanda, Timothy is out of touch. New baby and all. I=E2=80=99ve reviewed the newsletter and it looks great. I=E2=80=99ve = just asked one other person to read it over in the office as a second = check. Will confirm soon. Thanks. Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > On Oct 14, 2020, at 2:50 PM, Amanda Olliver = wrote: >=20 > Hi Tim and Timothy! I heard through the grapevine it=E2=80=99s been a = busy week! Congratulations =F0=9F=98=8A Hope it=E2=80=99s all going = well. > =20 > Just following up to see if you had a chance to check out the proposed = content (attached) I sent through. I have the translation back now, so I = can dive into the layout and get it ready to go. > =20 > Thought I=E2=80=99d check in and see if you have any edits or feedback = before I start that phase. > =20 > Thanks to both of you! Talk soon, > AO > =20 > =20 > Amanda Olliver > Founder & Storyteller-in-Chief > The Hudson Office > 514-701-3242 > amanda@hudsonoffice.ca > =20 > From: Amanda Olliver=20 > Sent: October 6, 2020 12:48 PM > To: Timothy Thomas >; Tim Thomas = > > Subject: Ready: Content review - can you read by Friday? > =20 > Hi Tim and Timothy, > =20 > Hope you=E2=80=99re both doing well. It was great hearing your voices = last week and talking this through =E2=80=93 thanks of your time! > =20 > I=E2=80=99ve put together the newsletter articles attached here. I=E2=80= =99m also sending them to translation, so if I have your input by = Friday, we can lay-out on Tuesday, and send on Wednesday (October 6). > =20 > I have a lot of ideas for how you can make the most of this different = format. You=E2=80=99d mentioned maybe creating a PDF version of the Q&A = article to share with potential clients. A few other ideas: > =20 > We could use real photos of you two (maybe from your office launch = event if you have some?) to humanize the story, and show the people = behind Home Care. That has a strong uptick on engagement for this type = of thing > Besides using the article as a PDF attachment, we could also do a = one-page inforgraphic version where we make a bit of a visual summary of = the four key questions we=E2=80=99re suggesting now, particularly in = light of COVID. It wouldn=E2=80=99t be hard to design and transform into = a simpler, at-a-glance version. > You could also do social media quote cards, i.e. lay-out a snipper of = the quote with your headshot, and the team can use that on Facebook, = etc.=20 > I would also suggesting making sure this particular article is high up = in the COVID section or the main homepage for new visitors to the site = to zero in on. > =20 > =20 > Let me know what you think of the material and we=E2=80=99ll go from = there. > =20 > Thank you both! > AO >=20 > =20 > =20 > =20 > Amanda Olliver > Founde