--000000000000bbe69705f602b161 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Ah yes, of course, we have the now-open Canada group, perfect. We'll also need to confirm a few things: --Confirming the quotes in the statement (I'll work on confirming those) --Which platform will be used to issue the press release and who will send it out --Have a readiness in the event we receive any reporter questions for interviews --BusinessWire or PR Newswire will automatically populate the statement once issued to hundreds of 24/7 online news outlets, generating thousands of dollars in companion advertising spend (fantastic) Other things I may be missing? Thoughts/suggestions? Best, Julia On Fri, Mar 3, 2023 at 9:06=E2=80=AFAM Timothy Thomas wrote= : > Thanks for clarifying. The press release looks great. > > Can we not use the existing Canada workplace group? I'm not sure I see th= e > need for one specific to comms. > > No need to meet however I do have one more question. How was the caregive= r > announcement distributed in the US last year? > > > On Fri, Mar 3, 2023 at 11:08=E2=80=AFAM Julia Watthey > wrote: > >> Hi Tim, >> The press release should go out on 3/13, and the draft is in the grid I >> shared under the header "Linked Comms" -- underneath it says "Click Here= " >> and is linked for your review, as below: >> Linked Comms >> Click Here >> >> >> I also have a few "notes" in the grid as well for your guidance, copied >> here for your ease of reference: >> NOTES: 1. Do we want to set up a Canada Workplace Group for Canada >> specific comms and planning? 2. Let's confirm which press release platfo= rm >> will be used (Business Wire, PR News Wire) >> >> Let me know after reviewing these items if you would like to meet on >> Monday -- happy to do so. >> All the best, >> Julia >> >> On Fri, Mar 3, 2023 at 7:52=E2=80=AFAM Timothy Thomas wr= ote: >> >>> Hi Julia, >>> >>> I'm a little unclear on your email. We will be sharing the Caregiver >>> Brand announcement correct? >>> >>> Was there meant to be a copy of the Press release sent over as I haven'= t >>> seen that yet. Perhaps it's best we set aside some time on Monday to al= ign >>> on the timing of the distribution of the communications in preparation = for >>> 3/13. >>> >>> Thanks >>> Tim >>> >>> On Thu, Mar 2, 2023 at 5:00=E2=80=AFPM Julia Watthey >>> wrote: >>> >>>> Hi Tim, Good Afternoon, >>>> Enclosed and linked here >>>> , >>>> please find the Canada rebrand communications draft and review process= plan >>>> for your reference. >>>> My understanding is that there is not a plan at this time to share thi= s >>>> message with Caregivers, just for external media, corporate and field. >>>> Please review and advise. >>>> Many thanks! >>>> Julia >>>> >>>> >>>> -- >>>> >>>> Best Regards, >>>> Julia Natasha Watthey, MBA >>>> Director, Corporate Communications >>>> TheKey >>>> >>>> www.thekey.com >>>> --- >>>> >>>> >>> >>> -- >>> Tim Thomas >>> Head of Canada Division >