--000000000000b925c40619a0c2df Content-Type: multipart/alternative; boundary="000000000000b925c20619a0c2de" --000000000000b925c20619a0c2de Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Ray, The form submission on the landing page will create these records as Leads in Salesforce. They will then be routed based on postal code and receive the same automated emails and follow ups as Web Leads do today. The fields on the form match the fields that exist for all Web Leads because it will leverage the existing API to create and populate these records. When you mentioned wanting the direct mail piece to link to gated content, there was discussion about downloadable articles or tools, so I recommended Pardot as the host of these files. It allows for clear tracking of how many users (and which users) download this content. However, now that this has changed to merely displaying an answer on the page instead of downloadable content, it doesn't make sense to host it in Pardot. Your success criteria can simply be the number of form submissions/leads generated on this page. If your program progresses to articles and tools that a user would ultimately want to download and refer to/use again, then that content can be hosted in Pardot at that time. For this square puzzle, you can display the answer on the webpage after the form submission without any downloading required. On Wed, May 29, 2024 at 2:20=E2=80=AFPM Phil Chanda wrote: > Marketing will need to provide a PNG for this. > You should also consider doing a video in place of the image to show how > to solve for it as a different option. If you go this route, Marketing > would need to provide that as well. > > On Wed, May 29, 2024 at 3:18=E2=80=AFPM Ray Smale = wrote: > >> Here=E2=80=99s what I=E2=80=99m thinking=E2=80=A6 >> >> >> On Wed, May 29, 2024 at 2:36=E2=80=AFPM Phil Chanda >> wrote: >> >>> Graphically, we can add whatever image you want. As noted previously, >>> the current image is a placeholder. >>> >>> If you send me the design of what the answer is, I can see how we can >>> add it to the web page. >>> >>> On Wed, May 29, 2024 at 2:27=E2=80=AFPM Ray Smale wrote: >>> >>>> Monica - I'm not a fan that once I've entered all my information on >>>> this form I still don't get the answer to the quiz and I now have a >>>> download to do to get it. >>>> I think it's very bait and switchy, not very customer friendly. >>>> [image: Screenshot (1254).png] >>>> >>>> It leaves a bad taste - I'm wondering how many more of these hurdles d= o >>>> I need to keep jumping through. >>>> Is there a way we can avoid this? >>>> At a minimum a big 13 needs to be in the blue box preceded by "The >>>> Answer is:" >>>> Ideally there's also a graphic that shows how you get to 13 - so >>>> a green outline for the small boxes, red for med, blue for the large o= nes - >>>> Phil that's a graphical challenge for you pls. >>>> With that, then the question is where do we route people from here