--000000000000162f47058a713c60 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, Timothy. It's so strange that professional minds can think it's a good idea to make such a major change with no notification, let alone choose a brand identity that is sorely lacking. I agree that the relationship is probably permanently severed, sadly enough= . Lori Wengerd *owner** | president* *HOME CARE ASSISTANCE* | * Changing* the Way *the World* Ages *614.481.8888* *2098 Tremont CenterUpper Arlington, OH 43221* Central Ohio's Premier Provider of In-Home Care for Older Adults. Find out more: Visit our Web Site =C2=BB HomeCareAssistanceColumbus.com http://youtu.be/i0KTvQRXS8Q =E2=80=A2 https://youtu.be/EtYsN0yeOg8 On Fri, May 31, 2019 at 7:32 PM Timothy Thomas wrote: > Well said Lori. > > I couldn=E2=80=99t agree more. It=E2=80=99s an absolute joke. > > And frankly it=E2=80=99s an uglier version of what we already have. > > My father and I expressed this to Barbara when she was in town last week. > I=E2=80=99m fearful the split between corporate and franchise is beyond r= epair at > this point. > > Timothy Thomas > Home Care Assistance > 514-907-5065 > www.HomeCareAssistanceMontreal.ca > > > Begin forwarded message: > > *From:* Tim Thomas > *Date:* May 31, 2019 at 5:06:40 PM GMT-4 > *To:* Timothy Thomas > *Subject:* *Re: Brand Update* > > It started with Barbara =E2=80=98s email to the owners. See bottom email.= I guess > you weren=E2=80=99t copied in. > > Tim Thomas > Soins =C3=A0 Domicile / Home Care Assistance > 514 907 5065 > > On May 31, 2019, at 4:19 PM, Timothy Thomas > wrote: > > How did you get this? > > Good for her. It=E2=80=99s a joke > > Timothy Thomas > Home Care Assistance > 514-907-5065 > www.HomeCareAssistanceMontreal.ca > > > On May 31, 2019, at 3:41 PM, Tim Thomas > wrote: > > Lori=E2=80=99s got a head of steam. > > Tim Thomas > Soins =C3=A0 Domicile / Home Care Assistance > 514 907 5065 > > Begin forwarded message: > > *From:* Lori Wengerd > *Date:* May 31, 2019 at 2:58:25 PM GMT-4 > *To:* Barbara Schuh > *Cc:* franchiseowners@homecareassistance.com > *Subject:* *Re: Brand Update* > > Barbara, et al, > I am so completely frustrated and disappointed with the decisions (and > lack thereof) that have taken place around this logo change. First and > foremost, the lack of communication from corporate has been hugely > disrespectful. I signed my franchise development agreement 10.5 years ago > because I wanted to be part of a national brand, one that sold me on the > synergy between a company that operated both corporate-owned sites and > franchise sites. This was a huge factor in my decision to choose HCA. I w= as > convinced by the franchisor that this unique HCA model not only would mak= e > us a stronger organization, it also would allow corporate sites to serve = as > "laboratories" to test everything from products to marketing campaigns an= d > operating strategies before sharing with the franchi